Brand Tone

Playful Professionalism: approachable, playful, and professional

Brand Values

• •Accessibility: making high-quality New Zealand art accessible to a broader audience.
• •Curation and Quality: commitment to high quality NZ artworks and a carefully curated online collection.
• •Supporting New Zealand Artists: providing a platform for Aotearoa's best established and emerging talents.
• •Community and Giving Back: helping schools and other organizations with fundraising, social responsibility.

Best Practices

• •Marry Playful Language with Professional Insight: Use whimsical phrases like "Hop to it" or "Why Bunny?" in headlines and calls to action, but ensure artwork descriptions are respectful, insightful, and highlight the artist's skill and story.
• •Always Tell the Artist's Story: Center the artists in your narrative. The copy should reflect that the gallery is a platform for "gifted creative souls". Sharing artist backgrounds and inspirations adds value and emotional connection beyond the visual.
• •Emphasize the 'Why': Consistently reiterate the brand's core values in your copy—supporting local, making art accessible, and providing a risk-free purchasing experience. This builds a loyal community, not just a customer base.
• •Write for Humans: Avoid dense, academic art jargon. Use descriptive, evocative language that helps the audience feel the art, as suggested in the blog post "Only choose art that you really love." The goal is to inspire, not intimidate.
• •Maintain a Consistent Call to Action (CTA): While varying the specific CTA is fine, the friendly and encouraging "Hop to it!" has become a powerful brand asset. Use it or variations of it consistently to reinforce brand identity and drive action.

Social Perception

Trustworthy and Low-Risk; A Curated Gateway to NZ Art; Innovative and Modern

Copy Examples

• •Ready to banish boring walls? Meet 'Bloomin Chaos #1' by the incredible Jody Hope Gibbons. It's a joyful explosion of color that your living room will thank you for. We believe art should make you feel good, and this piece is pure happiness. Find a spot for it in your home—hop to it! Link in bio.
• •Don't just decorate, collect. Our latest drop of curated NZ art is here.
• •Art that feels like home. Discover hand-picked original works by New Zealand's brightest talents. Free NZ delivery & 7-day returns.
• •Putting the final touches on your space? Skip the mass-produced prints. Own a piece of Aotearoa with an original artwork from bunny gallery. We've curated a collection of NZ's best artists, with prices for every budget. Your walls will tell a better story. Shop now.
• •More than just a painting, 'Full Moon at Birdlings Flat' is a moment of quiet magic captured by [Artist Name]. The artist's masterful use of light transports you to the Canterbury coast on a still night. It’s a piece that doesn’t just hang on a wall; it opens a window. This is an artwork to be loved for a lifetime.