Brand Tone

friendly, reassuring, playful, and informative

Brand Values

• •Safety & Purity
• •Efficacy
• •Natural & Plant-Based
• •Microbiome Health
• •Parent Empowerment & Confidence
• •Transparency & Honesty
• •Australian Made (Skincare)
• •Planet-Conscious

Best Practices

• •Create a "Tone of Voice" Guide: Document Bunjie's specific voice characteristics (e.g., playful but not silly, informative but not overly technical, reassuring but not alarmist). Include "do's and don'ts" with examples. Share this with anyone creating content.
• •Know Your Audience (Parents): Understand their concerns, aspirations, and language. Use terms and address pain points that resonate with new and experienced parents (e.g., sleep, skin sensitivities, ingredient safety).
• •Embrace "Parent-Proofed Science": Translate the science of microbiome care into simple, relatable, and benefit-driven language. Avoid jargon where possible, or explain it clearly (e.g., "Minibiotics® are like kombucha for the skin").
• •Maintain Playfulness with Purpose: Incorporate cute, endearing language and playful product names, but always tie it back to the product's benefits and the brand's core values of safety and efficacy. The playfulness should enhance the feeling of joy and care, not undermine the scientific credibility.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media (Instagram, Facebook, TikTok), product packaging, and customer service interactions is harmonious. Regularly review content across platforms to check for consistency.

Social Perception

trustworthy, high-quality, and caring brand

Copy Examples

• •Headline: Happy Skin Starts Here! ✨ Body: Say hello to Bunjie! Our super-gentle, Aussie-made goodies are packed with prebiotics & probiotics to keep your little one's skin healthy, happy, and oh-so-snuggly. No nasties, just pure, plant-powered love for their delicate skin microbiome. Because happy skin means happy bubs (and parents!). (Tone: Friendly, Reassuring, Playful, Informative)
• •Headline: Tired of Mystery Ingredients? So Are We! Body: At Bunjie, we believe in skincare that's as honest as it is effective. That’s why we’re 100% toxin-free and proudly ban over 1400 (yep, you read that right!) questionable ingredients. Just obsessively-researched, squeaky clean goodness for your baby’s precious skin. #BunjieBaby #NothingToHide (Tone: Reassuring, Informative, Confident)
• •Headline: Bathtime Just Got a Boost! 🛁🍓 Body: Splish, splash, and support that tiny skin barrier! Our Hide & Squeak Bubble Bath isn't just about fun bubbles; it’s a do-goodie potion with our unique Minibiotics® to nourish their skin microbiome. Gentle, plant-based, and smells like tiny giggles! (Tone: Playful, Friendly, Informative)
• •Headline: Sensitive Skin? We’ve Got Your Bac! 😉 Body: We know how worrying sensitive skin can be. That's why our science-backed, parent-proofed formulas are dermatologically tested and full of prebiotics and probiotics to calm, soothe, and protect. Give your little one the comfort they deserve with Bunjie. Happy skin adventures await! (Tone: Reassuring, Empathetic, Informative, Playful)
• •Headline: Join the Happy Skin Generation! 🌿 Body: Discover why Aussie parents are making the switch to Bunjie. Our mission? To give every baby the best start with skincare that truly cares – for their skin and the planet. Plant-powered, microbiome-friendly, and made with love. Welcome to the Bunjie family! (Tone: Friendly, Inclusive, Confident, Values-Driven)