Brand Tone

Authentic, community-centric, artistically rebellious, casual, and speaks the language of its target audience (skaters and street art enthusiasts). It avoids corporate language, feeling like it comes from a fellow community member.

Brand Values

• •Creativity and Self-Expression
• •Community
• •Authenticity
• •Quality

Best Practices

• •Speak the Language: Use authentic skate and street art terminology (e.g., "session," "kickflip," "throwie," "steez") where appropriate, but avoid overstuffing. The language should feel natural, not forced.
• •Champion Your Community: Make user-generated content (UGC) the star of your social media. Regularly feature customer photos and videos, and always give credit. This reinforces the value of community and provides authentic social proof.
• •Keep it Visual and Raw: The brand's aesthetic is gritty and creative. Use high-energy, often unpolished, video clips and photos from real skate sessions rather than sterile studio shots. This maintains authenticity.
• •Emphasize Exclusivity: Continue to use terms like "limited run" or "small batch" for artist collaborations. This reinforces the value of the art and creates a fear of missing out (FOMO) that drives sales.
• •Be Engaging and Responsive: Interact with comments and messages in a casual, peer-to-peer tone. Answering questions, responding to graffiti requests, and acknowledging feedback makes the brand feel accessible and part of the conversation, not above it.

Social Perception

Perceived as a cool, credible, and 'by us, for us' brand within the skateboarding community, offering high-quality, visually appealing griptape for personalization. It maintains a strong, positive relationship with its customer base and is seen as a refreshing, creative force.

Copy Examples

• •Your board is your canvas. We linked up with @[ArtistHandle] to drop this limited series of grip. Art that rips. Tap to shop before it's gone for good. #BungaGriptape #GriptapeArt #Skateboarding
• •Fresh out the yard. Our new Freehand Tag Grip gives your setup that raw, street-certified look. Made with ultra-durable, high-traction grit to keep you locked in, from kickflips to concrete battles. Stick it on and make your mark.
• •Tired of boring black grip? So were we. Bunga: For the session that’s all yours. #sk8 #skatelife #BungaGrip
• •This drop is for the real heads. New Bunga art inside.
• •Don't Just Skate It. Create It. The Freshest Grip in the Game.