Brand Tone

warm, caring, and celebratory

Brand Values

• •Quality and Safety
• •Thoughtfulness and Personalization
• •Customer Celebration
• •Affordability and Value
• •Trust and Reliability

Best Practices

• •Maintain a Gentle & Emotive Vocabulary: Consistently use soft, positive, and affectionate words such as "cherish," "snuggle," "adorable," "little one," "special," and "celebrate." This reinforces the caring tone of the brand.
• •Highlight the "Why," Not Just the "What": Instead of just describing a product, explain the feeling or moment it creates. For example, a blanket isn't just "fleece"; it's a "warm hug" and a "cherished keepsake." This connects the product to the customer's emotional needs.
• •Incorporate the "Family-Run" Story: Subtly weave the brand's origin story into copy where appropriate (e.g., "From our family to yours"). This builds trust and makes the brand more relatable than larger, impersonal competitors.
• •Emphasize Value-Added Services: Always mention key benefits like "free personalisation," "complimentary gift wrapping," and "fast dispatch" in promotional copy. These are strong conversion drivers that customers clearly appreciate.
• •Use a Consistent Visual & Textual Language: Ensure the soft, clean, and high-quality feel of the brand's photography is mirrored in the copy. The text should feel as calm, gentle, and polished as the images look. Use emojis like ✨, ❤️, and 👶 sparingly but effectively on social media to enhance the warm tone.

Social Perception

Public and customer perception is largely positive. The brand is highly regarded for its beautiful, high-quality products, especially the personalized items. Fast delivery and excellent presentation (including gift wrapping) are consistently mentioned as key strengths. Many reviews describe the items as "lovely keepsakes," and repeat customers indicate strong brand loyalty.

Copy Examples

• •Meet the newest cuddle companion! ✨ Our personalised Jellycat soothers are stitched with love and ready for endless snuggles. So incredibly soft, they’re the perfect welcome-home gift for your little one. Tap to shop and create a keepsake they’ll cherish forever. #BundlesOfJoy #NewbornGift #PersonalisedBabyGift #Jellycat
• •The Perfect Welcome for a Little Wonder. Searching for a baby shower gift that truly wows? Our curated baby hampers are filled with the softest essentials and most adorable keepsakes, all beautifully gift-wrapped for you. Celebrate their new chapter with a bundle of joy, from our family to theirs. #BabyHamper #BabyShowerUK #NewMumGift
• •Wrap them in warmth and love with our beautifully soft personalised baby blanket. Crafted from premium, baby-safe fleece to be gentle on delicate skin, this blanket is perfect for cots, pushchairs, or simply snuggling up for a story. Add your little one’s name in our elegant embroidery to create a timeless keepsake that will be treasured for years to come. A thoughtful and practical gift for any new arrival.
• •Psst... A Little Treat For You & Your Little One Is Inside!
• •First Christmas Magic Starts Here ✨ Shop Our Personalised Keepsakes & Gifts