Brand Tone

authentic, passionate, and grounded

Brand Values

• •Legacy & Tradition
• •Quality over Quantity
• •Sense of Place (Terroir)
• •Stewardship

Best Practices

• •Lead with the Family Story: Every piece of communication should, where possible, connect back to the Porter family, their multi-generational history, and their personal commitment. This is the brand's most unique asset.
• •Emphasize 'Place' over 'Process': While the winemaking process is important, the copy should focus more on the *why* ess the unique Coonawarra terroir and the famous Terra Rossa soil. This creates a more romantic and compelling narrative.
• •Use a Humble yet Confident Tone: The brand has accolades, but the voice should remain grounded. State awards and high scores as points of pride and validation of hard work, not as arrogant boasts. For example, 'We were thrilled when James Halliday validated our efforts with a 5-star rating.'
• •Be Transparent and Authentic: Don't be afraid to share the challenges. The decision to only produce wine in the best years is a powerful story of integrity. Share stories about the harvest, the weather, and the day-to-day realities of running a vineyard to build a genuine connection.
• •Create a Lexicon of Brand Keywords: Consistently use terms that reinforce the brand identity: 'Family-owned,' 'Three generations,' 'Terra Rossa soil,' 'Single vineyard,' 'Coonawarra,' 'Uncompromising quality,' and 'Sense of place.' This repetition will solidify the brand's core values in the consumer's mind.

Social Perception

boutique producer, hidden gem, family-centric

Copy Examples

• •It all starts here. Three generations of the Porter family have known this rich, red Terra Rossa soil is special. It u2019s the heart of Coonawarra and the soul of our wine. This is what 'a profound sense of place' truly feels like. #BundalongWines #Coonawarra #TerraRossa #FamilyWinery #Cabernet
• •From Our Family Vineyard to Your Table. Discover Bundalong: Single-vineyard Coonawarra wines, crafted only in the best vintages.
• •Our 2019 Cabernet Sauvignon is a story of patience and place. Hand-harvested from our high rocky 'Quarry block,' only the finest berries were chosen. The result is a wine with the power and structure that defines Coonawarra, offering deep cassis fruit and firm tannins that will reward careful cellaring. A true expression of our land, in an exceptional year.
• •Tired of the same old bottle? Discover a hidden gem from Coonawarra. Bundalong is a family-owned vineyard dedicated to quality, not quantity. Taste the difference that Terra Rossa soil and a hands-on approach make. Limited quantities available. Shop our latest vintage.
• •A story from the harvest...