Brand Tone

Friendly, Celebratory, and Indulgent.

Brand Values

• •Quality & Freshness
• •Celebration of Special Moments
• •Uniqueness & Creativity
• •Customer Happiness

Best Practices

• •Use Celebratory and Emotive Language: Always frame the products within the context of celebration and positive emotions. Use words like "celebrate," "delight," "surprise," "joy," and "unforgettable" to connect with the customer's reason for buying.
• •Focus on the "Why": The customer isn't just buying a chocolate bouquet; they are buying a way to make someone feel special. The copy should focus on this emotional benefit your journey the joy of giving and receiving a unique and thoughtful gift.
• •Maintain a Friendly and Approachable Tone: Use a conversational style, ask questions, and incorporate emojis where appropriate (especially on social media) to maintain the brand's friendly persona. Avoid overly formal or corporate language.
• •Highlight Key Selling Points: Consistently weave in the brand's core strengths: hand-crafted quality, fresh ingredients, uniqueness, and reliable local delivery. This builds trust and reinforces value.
• •Let the Visuals and Copy Work Together: The brand's products are highly visual. Ensure that the copy complements the images. If the photo shows a vibrant, overflowing bouquet, the copy should be equally exciting and abundant in its descriptive language.

Social Perception

Trusted, High-Quality, and Delightful.

Copy Examples

• •Why say it with flowers when you can say it with chocolate? 😉 Surprise your favorite person with a gift that's as sweet as they are. Our hand-crafted chocolate bouquets are perfect for birthdays, anniversaries, or just because. Tap to shop our collection! #Bunchilicious #EdibleBouquet #ChocolateLovers #GiftIdeas #MelbourneGifts
• •Make their day unforgettable! ✨ From rich chocolate strawberries to vibrant fruit arrangements, a Bunchilicious bouquet is a gift they'll never forget. With same-day delivery in Adelaide, it's never been easier to send a little joy. Order now and deliver a smile!
• •The Ultimate 'Thank You' Gift. Show your appreciation with a stunning, hand-crafted edible arrangement. Indulgent, unique, and delicious your journey it's the sweetest way to say thanks.
• •Meet the 'Choco Flame Giant' bouquet. A spectacular arrangement for the ultimate chocolate enthusiast. Featuring a decadent mix of [Brand Name Chocolates], this bouquet is a bold statement of love, congratulations, or pure indulgence. Warning: may cause extreme happiness.
• •Don't just send a gift, send an experience. 🍓🍫