Brand Tone

friendly, nurturing, authentic, warm, personal, educational, and approachable, creating a sense of care and direct connection with the customer.

Brand Values

• •Natural & High-Quality Ingredients
• •Handcrafted Quality
• •Care & Family-Oriented Solutions
• •Transparency
• •Customer Connection

Best Practices

• •Lead with 'Why': Always connect the product back to the brand's origin story and values. Start with the problem it solves (e.g., 'Tired of harsh chemicals?') or the feeling it creates ('Ready for a moment of calm?').
• •Use Warm and Personal Language: Employ words like 'lovingly,' 'we,' 'our,' and 'your' to create a direct, personal connection. The tone should feel like a trusted friend sharing a recommendation.
• •Highlight the 'Handmade' Aspect: Continuously reinforce the value of small-batch, handcrafted production. Mentioning this detail reminds customers of the quality and care invested in each item.
• •Be Sensory and Descriptive: Use vivid language to describe scents, textures, and feelings. Words like 'fresh,' 'soft,' 'soothing,' and 'creamy' help the customer imagine the experience of using the product.
• •Maintain an Educational but Simple Tone: When explaining ingredients or benefits, keep the language clear, accessible, and straightforward. The goal is to inform and build trust, not to overwhelm with scientific terms.

Social Perception

The brand is perceived as trustworthy, effective, and high-quality, especially for those with sensitive skin. Customers see Bunch Botanicals as an artisanal brand that delivers on its promises of natural, effective, and lovingly made skincare.

Copy Examples

• •Tired of dry, irritated skin? Our Lavender Sugar Scrub is here to soothe and soften. Handmade in small batches with nourishing oils and real lavender, it’s a gentle hug for your body. Tap to treat yourself to the calm you deserve. #BunchBotanicals #HandmadeSkincare #SelfCare
• •Natural, Nourishing, Handmade. Discover skincare crafted with love, from our family to yours. Free from harsh chemicals, full of botanical goodness.
• •A little something special from our workshop to your shower ✨
• •Meet your new secret weapon for clear, happy skin. Our Charcoal Soap Bar gently draws out impurities without stripping your skin of its natural moisture. Lovingly handmade with a blend of skin-loving butters and oils, it's the perfect daily detox. Feel the deep-clean difference.
• •It all started in a kitchen, with a mission to create something pure and gentle for sensitive skin. Today, Bunch Botanicals shares that same love and care in every bar of soap and body cream we make. Experience the difference of handcrafted, natural skincare. Shop our collection now.