Brand Tone

Casual and Friendly, Enthusiastic and Adventurous, Problem/Solution Oriented, Confident and Innovative, Relatable

Brand Values

• •Convenience and Practicality
• •Comfort
• •Innovation
• •Quality and Durability
• •Versatility
• •Sustainability (Aspiring)
• •Customer Focus

Best Practices

• •Stay Casual and Approachable: Use contractions, relatable language, and a friendly tone. Avoid overly formal or technical jargon. Think 'talking to a friend about a cool new gadget.'
• •Emphasize the "Why": Focus on the benefits (less hassle, more comfort, more fun) rather than just the features. Connect the product to the desired experience.
• •Inject Personality and Humor (where appropriate): Don't be afraid to use witty phrases or puns (like their own 'working our bums off'). This makes the brand more memorable and likable.
• •Be Enthusiastic and Authentic: Let the passion for the product and the outdoor lifestyle shine through. Share genuine stories and customer experiences.
• •Keep it Solution-Oriented: Remind the audience of the problem Bumruk solves (the inconvenience of traditional beach gear) and clearly position the product as the smart, innovative answer.

Social Perception

Innovative and Clever, High Quality and Functional, Convenient and Game-Changing, Good Value (for some), Associated with a Fun, Outdoor Lifestyle

Copy Examples

• •Headline: Stop Schlepping. Start Sitting. The Bumruk Backpack Chair. Body: Tired of juggling chairs, bags, and towels? The Bumruk is your all-in-one ticket to a breezier beach day. Carry everything you need, then kick back in seconds. Your shoulders (and your bum) will thank you.
• •Social Media Post: Adventure-ready? ✅ Comfort-packed? ✅ Hassle-free? ✅ The Bumruk isn't just a backpack or a chair – it's your new go-to for every outing. Where will your Bumruk take you this weekend? #BumrukLife #BackpackChair #OutdoorEase
• •Product Description Snippet: Engineered for the ultimate chill. Our lightweight backpack chair features 5 recline positions, durable weatherproof materials, and enough space for all your essentials. From beach hangs to park picnics, Bumruk has your back (and your seat).
• •Email Subject: Your Outdoor Upgrade Has Arrived: Meet Bumruk! Body: Imagine this: a scenic hike, a perfect beach spot, a festival vibe... and instantly, the best seat in the house is yours. The Bumruk combines a comfy backpack with a sturdy chair, so you're always prepared for relaxation. Less hassle, more adventure. That's the Bumruk promise.
• •Short Ad Copy: Bumruk: Carry the Fun. Unfold the Comfort. From beach to backyard, it’s the only backpack chair you’ll ever need. Get yours and make every outing an instant vacay!