Tono de Marca

rebellious, authentic, and nostalgic

Valores de Marca

• •Community and Brotherhood
• •Authenticity and Craftsmanship
• •Freedom and Non-Conformity
• •Storytelling

Mejores Prácticas

• •Embrace the Vernacular: Continue using informal and subculture-specific language ("rad," "killer," "chopper," "hardtail"). This builds an immediate connection with the target audience.
• •Highlight Authenticity and Scarcity: For vintage items, emphasize their age, condition, and rarity. For custom items, talk about the inspiration behind the design.
• •Center the Story: Whether it's a product description or a social media post, frame it as part of a larger narrative. Every item has a history or a connection to the brand's story.
• •Maintain a Collaborative Spirit: Regularly feature and tag affiliated builders and podcasts. This reinforces the brand's value of community and positions it as a central player in its niche.
• •Stay True to the "Backroom" Vibe: The brand name itself suggests something exclusive and not for everyone. The copy should reflect this—it's for those "in the know." Avoid mainstream, corporate-sounding language at all costs.

Percepción Social

The public perception of BumpShopBackroom appears to be positive within its niche target audience. It is seen as a legitimate and respected source for vintage apparel and merchandise connected to the motorcycle and chopper scene. The association with multiple podcasts and builders lends it credibility and a sense of being an integral part of the culture it represents. Customers are likely those who are deeply engaged with this lifestyle, appreciate vintage aesthetics, and listen to the associated podcasts.

Ejemplos de Copy

• •More than just a tee, it's a piece of history. This '92 Easyriders shirt has seen more miles than your mom's minivan. Worn-in, faded, and full of stories. Grab it before it's gone forever.
• •From the backroom to the open road. Our new Bump Shop Van tee is for the gearheads, the wanderers, and those who know the best stories are made on four wheels. Rep the shop.
• •This week on Bump Shop Diaries, we're diving into a story of a deal gone wrong and a friendship put to the test. It's a wild ride. Tune in and turn it up. Link in bio.
• •We're not just a shop. We're the hub for a culture. BumpShopBackroom was born from the conversations, the rides, and the late nights in the garage. We sell killer vintage finds and custom gear inspired by the chopper and van life. It's for the builders, the riders, and the rebels.
• •Heads up. We just dropped a new batch of vintage hats on the site. Hand-picked and ready to tell their own tales. Plus, check out the latest gear from our friends at [affiliated builder]. Support the scene.