Brand Tone

Nostalgic & Retro, Casual & Comfortable, Youthful & Energetic (with a mature understanding), Authentic & Iconic, Approachable & Inclusive

Brand Values

• •Heritage & Legacy
• •Quality & Comfort
• •Athletic Inspiration & Logo Focus
• •Modernization & Evolution
• •Self-Expression & Individuality

Best Practices

• •Embrace the Heritage: Regularly reference the brand's history (est. 1986, 90s icon) in a positive, "we're back and better" way rather than "stuck in the past."
• •Prioritize Comfort & Quality: Use words like "comfort," "quality," "soft," "durable," "everyday," and "live-in" to describe products and the brand experience.
• •Keep it Casual and Approachable: Use a friendly, relatable, and unpretentious voice. Avoid overly formal or technical jargon. Think "California cool."
• •Show, Don't Just Tell, the "Iconic" Status: Instead of just saying "iconic," allude to the memories, the widespread recognition of the logo, and the feeling associated with the brand.
• •Balance Nostalgia with Modern Relevance: While leveraging the retro appeal, ensure copy also speaks to current trends (e.g., loungewear, streetwear influences if applicable, collaborations) to connect with both original fans and new, younger audiences.

Social Perception

Nostalgic Favorite, Resurging Retro Trend, Comfortable & Reliable, Logo-Driven Identity, Broadening Appeal

Copy Examples

• •Headline: B.U.M. Equipment: Still Cool. Still Comfortable. Body: Remember that feeling? The perfect tee, the goes-with-everything sweatshirt. We do. And we're bringing it back. Dive into the B.U.M. Equipment heritage, reimagined for today. Quality comfort, timeless style.
• •Headline: Your Throwback Threads Just Got an Upgrade. Body: The B.U.M. logo you loved, the comfort you craved. We’ve kept the best of our iconic past and infused it with fresh energy. Shop the new collection – it’s everything you remember, and more.
• •Headline: Authentic Comfort. Effortless Style. That’s B.U.M. Body: Since 1986, we've been about real-deal comfort and a laid-back California vibe. From iconic logo tees to your new favorite sweats, experience the B.U.M. Equipment legacy. Wear your story.
• •Headline: More Than a Logo. It’s a Vibe. Body: B.U.M. Equipment isn’t just about looking good – it’s about feeling good. That casual confidence, that athletic edge. Rediscover the brand that defined a generation and is still making moves.
• •Headline: The Legend is Back. And It’s Comfier Than Ever. Body: We heard you. The iconic B.U.M. Equipment is here, blending our legendary heritage with the modern comfort you demand. Get ready to live in it. Again.