Brand Tone

Sarcastic, Witty, and Relatable

Brand Values

• •Self-Expression
• •Humor & Authenticity
• •Quality & Uniqueness
• •Community

Best Practices

• •Embrace the "Sweet & Sassy" Duality: Always balance the sass with an underlying sense of charm and relatability. The goal is to be witty, not mean. The humor should feel inclusive to its niche audience.
• •Speak Directly to Your "Weirdo": Write every piece of copy as if you are talking to a friend who shares your sense of humor. Use "you" and "your" to make the message personal. Reference shared experiences like social anxiety, coffee addiction, or a love for staying in.
• •Keep it Short, Punchy, and Scannable: The brand's audience appreciates directness. Use short sentences, witty one-liners, and clear calls to action. Avoid long, overly sentimental, or corporate-sounding language entirely.
• •Incorporate User-Generated Language: Pay attention to the comments and reviews from your customers. The way they describe their love for the products is a goldmine. Use their slang, their jokes, and their "reasons why" in your own copy to ensure it always resonates.
• •Let the Product Do the Talking: Your products are the main event. Your copy should act as the perfect, witty introduction. Frame the copy around the statement the product makes. For example, instead of saying "This is a high-quality mug," say "The perfect high-quality mug for when you want to send a message without saying a word."

Social Perception

The brand is perceived as authentic, fun, and offers unique, relatable, and high-quality products. Customers appreciate the excellent service and strong brand identity.

Copy Examples

• •Your daily forecast: 100% chance of needing coffee and 0% chance of wanting to people. Our new mug gets it. Tag a fellow introvert who needs this. ☕️ #BumbleWolfGifts #LeaveMeAlone #CoffeeIsMyBestFriend
• •Warning: May Cause Uncontrollable Laughter. Tired of boring gifts? So were we. That's why we made stuff for the sarcastic, the witty, and the wonderfully weird. Shop the collection that says what you're really thinking. Your favorite weirdos will thank you.
• •Let's be honest, you're a limited edition. Not everyone can handle this level of awesome, and that's okay. This t-shirt is your soft-to-the-touch, high-quality disclaimer to the world. It’s not being rude, it’s just being efficient. Made for those who are fluent in sarcasm and comfortable in their own wonderfully weird skin.
• •Your social battery is low. Our new arrivals can help.
• •Gifts for People Who Hate People. (But In a Nice Way). Unleash your inner awesome with gear that’s as unique and sassy as you are.