Brand Tone

friendly, eco-conscious, and enthusiastic

Brand Values

• •Sustainability/Environmental Responsibility
• •Enjoyment & Style
• •Practicality & Quality
• •Community/Supporting Small Businesses

Best Practices

• •Emphasize Eco-Benefits Naturally: Weave in the sustainability message without being preachy. Focus on the positive impact the customer is making.
• •Use Enthusiastic & Positive Language: Reflect the joy and fun associated with boba tea. Words like "love," "delicious," "perfect," and "cute" align with the existing tone.
• •Highlight Key Features with Benefits: Don't just list features like "double-walled insulation"; explain the benefit: "keeps your drinks hot for 6 hours and cold for 10 hours."
• •Engage with the Boba Community: Use language and hashtags that resonate with boba enthusiasts (e.g., #BobaLife, #BubbleTeaAddict).
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a fellow boba lover. Avoid overly formal or technical jargon. The FAQ page is a good example of this.

Social Perception

Positive: Many customers appreciate the cup's aesthetics, its eco-friendly nature, and its functionality for boba tea. Mixed/Negative: Some reviews on Amazon mention concerns about durability, with a few customers reporting cracks. While the cup comes with a cleaning brush, it's noted as not being dishwasher safe, which is a drawback for some. There are also occasional comments about the product feeling "cheap" or the gasket under the lid not staying in place.

Copy Examples

• •Sip sustainably & stylishly! Your daily boba just got an eco-friendly (and super cute) upgrade with the Bumbler Cup. #BobaBliss #SaveThePlanetOneSipAtATime
• •Tired of single-use plastic? We are too! Join the Bumbler Cup movement and enjoy your favorite boba guilt-free. Deliciously responsible. #ReusableRevolution #BumblerCupLove
• •Keep your taro milk tea perfectly chilled and your conscience clear. The Bumbler Cup: Designed for boba lovers, by boba lovers. Grab yours and taste the difference! #MyBumblerAndMe #EcoChic
• •Say goodbye to flimsy straws and hello to the perfect boba-slurping experience! Our wide, angled straw gets every last pearl. Plus, you're helping the Earth. Win-win! #BumblerLife #SustainableSipping
• •Ready to make a statement with your sip? The Bumbler Cup isn't just a tumbler, it's a commitment to a cleaner planet and a more joyful boba break. Find your perfect color today! #DrinkBobaResponsibly #CuteAndConscious