Brand Tone

nurturing, mindful, and artisanal

Brand Values

• •Sustainability and Planet-Friendliness
• •Natural and Plant-Based Ingredients
• •Local Sourcing and Craftsmanship
• •Honesty and Efficacy

Best Practices

• •Lead with Your 'Why': Start with the passion behind the product. Use storytelling inspired by the founder's journey with clean beauty and the healing powers of plants to create an emotional connection.
• •Use Sensory and Evocative Language: Describe how products feel, smell, and look. Use words like "nourishing," "soothing," "rustic," "gorgeous," and "uplifting" to paint a picture and appeal to the customer's desire for a calming, sensory experience.
• •Emphasize the 'Handcrafted in NZ' Angle: Consistently mention that products are made in small batches in Taupō. This highlights quality, care, and local pride, which are significant purchasing drivers for this target market.
• •Weave in Your Values Seamlessly: Instead of just stating "we are sustainable," show it. Talk about the "fully compostable packaging" or the "recyclable glass bottles." This makes the values tangible and demonstrates authenticity.
• •Maintain a Gentle and Nurturing Tone: The voice should always be warm, inviting, and reassuring. Frame skincare and home products not just as items, but as tools for "self-care routines or rituals." This elevates the brand from a simple retailer to a partner in the customer's well-being.

Social Perception

high-quality, trustworthy, and aesthetically pleasing; a premium, boutique brand that is genuine in its mission and appealing to consumers who prioritize natural, handmade, and eco-conscious products.

Copy Examples

• •Nourish your skin with the essence of New Zealand ’s wilderness. Our new Herbalist Body Oil is handcrafted in small batches, blending locally foraged k ānuka with soothing botanicals to calm your skin and spirit. It ’s more than skincare; it ’s a daily ritual of self-love. Tap to embrace nature ’s touch. #HandcraftedSkincare #NZMade #NaturalBeauty #BumbleAndBirdie
• •Beauty that ’s kind to your skin and the planet. Tired of long ingredient lists and wasteful packaging? At Bumble & Birdie NZ, we create plant-based skincare using locally sourced botanicals. From our hands to your home, every product is crafted with care, love, and a deep respect for nature. Discover our sustainable, vegan-friendly range and feel the difference. Shop now for a beautiful body, home, and planet.
• •Experience the warmth and ambiance of our Alchemy Earth Candle. Expertly handcrafted in our Taup ō studio, this candle features 100% natural soy wax and a crackling wood wick, fragranced with scents inspired by the season. Poured into a stunning, reusable clay bowl, it ’s a grounding centerpiece for any room, designed to create a moment of tranquility in your busy day. A perfect, thoughtful gift for the homebody in your life.
• •A Gift From Nature | Spoil Mum with Our Mother's Day Edit
• •Small Batches, Big Love. Handcrafted in Taup ō with locally sourced ingredients. Pure, Plant-Based Skincare.