Brand Tone

Premium, caring, informative, trustworthy, community-oriented, and friendly.

Brand Values

• •Quality & Purity
• •Canine Health & Wellness
• •Transparency & Trust
• •Animal Welfare
• •Customer-Centricity

Best Practices

• •Always connect the product to a health or wellness benefit.
• •Incorporate words like "premium," "meticulously crafted," "gourmet," "enrichment," and "wellness-focused."
• •Frame the narrative around the love for dogs, using phrases like "your best friend" or "they deserve the best."
• •Use product descriptions and content to inform customers about the benefits of natural ingredients and enrichment.
• •Regularly feature user-generated content and use inclusive language to build a community.

Social Perception

Highly trusted, premium, desirable, and effective provider of high-quality, reliable, and beneficial dog products.

Copy Examples

• •Pure, simple, and packed with goodness. Our natural treats are made with 100% single ingredients because your best friend deserves nothing less. ✨ #BullyBoutique #NaturalDogTreats #GrainFree
• •Support their joints and boost their glow! Our Collagen Waffles aren't just a treat; they're a daily dose of wellness. Tap to shop for your dog's health! #DogWellness #HealthyJoints
• •Your Dog, Their Box. Every dog is unique. Curate the perfect selection of natural, grain-free treats tailored to their taste and dietary needs. #BuildABox #CustomDogTreats
• •Level up their treat time! Our hollow chews are perfect for stuffing, turning a simple snack into a mentally stimulating enrichment activity. Healthy, delicious, and fun! #DogEnrichment #NaturalTreats
• •Here at Bully Boutique, we're inspired by dogs and owned by them. Treat your loyal companion to a taste of luxury they truly deserve. #BullyBoutiqueFamily