Brand Tone

friendly, enthusiastic, and caring

Brand Values

• •Quality and Durability
• •Safety
• •Fun and Engagement
• •Customer Care and Community
• •Passion for Dogs

Best Practices

• •Focus on the Human-Animal Bond: Emphasize the love and joy that dogs bring to their owners' lives and how Bulltug products enhance that relationship.
• •Use Positive and Engaging Language: Incorporate words that evoke happiness, excitement, and fun. Keep the tone upbeat and enthusiastic.
• •Highlight Durability and Safety with Confidence: Clearly communicate the toughness and safety of the materials without sounding overly technical or aggressive.
• •Speak Directly to the "Pawrent": Address the customer as a loving dog owner who wants the best for their pet.
• •Maintain Consistency Across All Channels: Ensure the friendly, enthusiastic, and caring tone is reflected in website copy, social media posts, email marketing, and customer service interactions.

Social Perception

offering toys that cater to various needs, including chewing, fetching, tugging, and cuddling.

Copy Examples

• •Unleash endless fun! Our [Toy Name] is built tough for serious playtime, keeping your furry best friend happy, healthy, and engaged. Because a happy pup means a happy you!
• •Worried about your power chewer destroying another toy? Meet the Bulltug [Toy Name]! Made with love and super-durable, safe materials, it’s ready for any playtime challenge. Let the happy adventures begin!
• •Playtime just got an upgrade! Spoil your beloved companion with our [Toy Name], designed for maximum fun and built to last. See the wagging tails for yourself!
• •From gentle cuddles to epic tug-o-wars, our [Toy Name] is ready for it all! We believe in creating toys that are as fun and unique as your four-legged family member.
• •Join the pack of happy pawrents! Our Bulltug [Toy Name] isn't just a toy, it's a way to make more joyful moments with your dog. Built strong, designed for fun, and always safe.