Brand Tone

Aspirational, confident, and stylish. Also conveys a sense of quality, accessibility, and disruption.

Brand Values

• •Quality & Durability: Premium materials like acetate, polarized lenses, and durable hinges.
• •Accessible Luxury: High-quality, stylish eyewear at a more accessible price point.
• •Individuality & Style: Encourages customers to stand out and express their unique style.
• •Ambition & "Go-Getter" Attitude: Pushing boundaries and is aimed at individuals who are driven and aspirational.
• •Disruption: Changing the traditional eyewear market, which they describe as often overpriced and mass-produced.
• •Future Focus on Sustainability: Focus more on sustainability and using recycled materials in the future.

Best Practices

• •Embody "Raising the Bar": Ensure copy consistently reflects ambition, quality, and a forward-thinking attitude.
• •Highlight Accessible Luxury: Clearly communicate the value proposition of premium materials and design at a fair price point.
• •Speak to Individuality: Use language that empowers customers and celebrates their unique style.
• •Maintain a Confident Voice: The copy should be assertive and assured, reflecting the quality and conviction behind the brand.
• •Focus on Durability and Quality Materials: Reinforce the "built to last" message by mentioning specific materials and construction benefits.

Social Perception

Customers and online commentators generally perceive Bullion Eyewear as a brand that successfully offers good value for money, providing luxury-like quality and design at a mid-range price. The brand is seen as stylish and on-trend, catering to fashion-conscious individuals. The "Raising the Bar" message resonates with an audience that appreciates ambition and quality.

Copy Examples

• •Don't just follow trends, set them. Bullion Eyewear: Raise Your Bar.
• •Crafted for the ambitious. Designed for the discerning. Experience accessible luxury with Bullion.
• •Your vision. Your style. Our shades. Bullion Eyewear - See and Be Seen.
• •Why choose between quality and price? Bullion delivers both. Premium eyewear, without the premium markup.
• •Engineered for durability, designed for impact. Make your statement with Bullion Eyewear.