Brand Tone

professional, welcoming, and expert. Stylish & Modern

Brand Values

• •Quality & Excellence
• •Customer Satisfaction
• •Expertise & Skill
• •Welcoming Atmosphere
• •Passion for Hair & Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (professional, welcoming, expert, stylish) with examples of "do's and don'ts" for language, specific phrases, and even emoji use. Share this with anyone creating content.
• •Always Prioritize Professionalism and Expertise: Even when being friendly, ensure the language reflects skill and knowledge. Avoid overly casual slang or grammar that could undermine the salon's high-quality image.
• •Emphasize Client Benefits and Feelings: Frame descriptions and calls to action around how the service will make the client look and feel (e.g., "feel confident," "love your new look," "experience a relaxing treatment").
• •Be Visually Consistent with Your Words: Ensure the style of imagery and videography used alongside copy aligns with the desired tone. High-quality, stylish visuals support professional and expert messaging.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, appreciative, and professional, reinforcing the welcoming and expert nature of the salon. Personalize responses where possible.

Social Perception

Stanley Neils is generally perceived very positively by its clientele and the local community. Trusted Experts, High-Quality Service Provider, Friendly and Approachable, Recommended Salon, Community Presence.

Copy Examples

• •Transform your look, elevate your confidence. ✨ At Stanley Neils, our passion is crafting beautiful hair that tells your unique story. From vibrant colours to precision cuts, our expert team is dedicated to making you look and feel sensational. Book your journey to gorgeous hair today! #StanleyNeils #HairExperts #LuxuryHair #BarntGreenSalon #HairTransformation
• •Discover the art of balayage with the masters at Stanley Neils. Our colour specialists create seamless, sun-kissed blends tailored to your individual style and complexion. Experience the difference that true expertise makes. Consult with us to find your perfect shade. #BalayageBoss #HairColourExperts #StanleyNeilsStyle #ModernHair
• •Nothing makes us happier than seeing our clients shine! 💖 Thank you, [Client Name], for trusting us with your stunning new look. That smile says it all! Ready for your own 'after' moment? Link in bio to book. #HappyClient #SalonLove #StanleyNeilsFamily #HairGoals #BarntGreenBeauty
• •Meet the artists behind your amazing hair! Our talented Stanley Neils team combines years of experience with a fresh passion for the latest trends and techniques. We're not just stylists; we're listeners, creators, and your partners in hair confidence. Get to know us better on our website! #MeetTheTeam #ExpertStylists #PassionForHair #StanleyNeilsCrew
• •Indulge in a little mid-week magic! ✨ For a limited time, enjoy a complimentary conditioning treatment with any colour service booked on a Wednesday. Let our experts pamper your hair to perfection. Quote 'MIDWEEKMAGIC' when booking. #SalonOffer #HairTreatment #PamperYourself #StanleyNeilsPerks #BarntGreen