Brand Tone

professional, direct, profit-oriented

Brand Values

• •Profitability for the Customer
• •Trend-Consciousness
• •Variety and Selection
• •Efficiency
• •Accessibility

Best Practices

• •Focus on "You" (the Retailer): Always frame the benefits in terms of how they help the retailer's business. Use words like "your customers," "your market," and "your profits."
• •Lead with Profit and Trends: The most compelling messages for this audience are about making money and having the latest products. These points should be front and center in most communications.
• •Keep it Professional and to the Point: Avoid overly casual or humorous language. The tone should be that of a reliable business partner. Get straight to the value proposition without a lot of fluff.
• •Use Action-Oriented Language: Encourage immediate action with phrases like "Shop Now," "Order Today," and "Stock Up." This reinforces the transactional nature of the relationship.
• •Highlight Variety and Newness: Regularly update marketing materials to reflect new arrivals and a wide selection. Use phrases like "New Styles Weekly" and "Hundreds of Options" to emphasize the breadth of the inventory.

Social Perception

Largely positive among professional retailers, viewed as a source of profitable inventory and trendy products at low costs, enabling smaller businesses to compete. However, a reported scam incident poses a reputation risk. The brand is largely unknown to the general public due to its B2B model.

Copy Examples

• •Stay Ahead of the Trends. Stock Your Shelves with 2025's Hottest Sunglasses. Don't let your inventory fall behind. Our new 2025 collection is here, packed with the styles your customers will be looking for. With our competitive wholesale prices, you can maximize your margins while offering the latest in fashion. Shop now and be the first in your market with next year's bestsellers.
• •Maximize Your Profits with Our Bestselling Sports Styles. Our sports sunglasses are a proven winner. Engineered for performance and style, they fly off the shelves. Buy in bulk and see your ROI soar. With prices starting at just $16 per dozen, your business can score big this season.
• •From Classic to Contemporary: A Style for Every Customer. Your customers have diverse tastes. Your inventory should too. We offer hundreds of styles, from timeless aviators to bold, modern designs. With our easy online ordering and fast, free shipping, curating the perfect collection for your store has never been simpler.
• •No Minimum Order. All Profit. Whether you're a small boutique or a growing retail chain, we make it easy to get started. With no minimum purchase and free shipping on all orders, you can test new styles without a major investment. Start building your profitable sunglasses business today.
• •Your Warehouse for Wholesale Sunglasses. Think of us as your personal stockroom. We have thousands of the latest sunglass styles ready to ship directly to you. Keep your inventory fresh and your customers happy. We handle the logistics so you can focus on selling.