Brand Tone

Friendly and Approachable, Educational and Informative, Passionate and Mission-Driven, Community-Focused, Encouraging and Supportive

Brand Values

• •Sustainability
• •Health and Wellness
• •Community
• •Education
• •Quality
• •Simplicity/Accessibility

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone feel comfortable and capable of making changes, regardless of where they are on their sustainability journey. Avoid jargon that might alienate newcomers.
• •Educate with Enthusiasm, Not Preachiness: Share knowledge and tips in an encouraging and inspiring way. Focus on the positive impacts and solutions rather than dwelling on negativity.
• •Highlight Community and Connection: Emphasize "we" and "together." Feature local partners, customer stories (with permission), and the collective impact of individual actions.
• •Keep it Authentic and Personal: Let the passion of the founders and the store's mission shine through. Share the "why" behind the business. Gena Money's quote, "At my core helping others become the best version of themselves has always been my passion. Leaving something better than I found it has been my goal, why should our planet be any different?" exemplifies this.
• •Focus on Benefits, Not Just Features: Explain *how* products and practices make customers' lives better and healthier, and how they contribute to a healthier planet, rather than just listing ingredients or services. For instance, instead of "Organic soap," try "Nourish your skin and protect our waterways with our gentle, organic soap refills."

Social Perception

A Positive Community Contributor, Trustworthy and Knowledgeable, Friendly and Welcoming, A Solution for Eco-Conscious Consumers, Challenged by Awareness

Copy Examples

• •Ready to make your cleaning routine a little kinder to the planet (and yourself!)? ✨ Our All-Purpose Refill Cleaner is tough on grime but gentle on your home, made with plant-derived ingredients you can trust. Bring your own bottle, fill it up, and let's make those surfaces sparkle, sustainably! #BulkRefillery #ZeroWasteHome #EdmondOK #SustainableLiving #NonToxicCleaning
• •Curious about composting but not sure where to start? 🌿 Join us this Saturday at 10 AM for our friendly, hands-on Composting Basics workshop! We'll break down the simple steps to turn your kitchen scraps into garden gold. Let's learn together and make a difference, one compost bin at a time! Link in bio to sign up. #CommunityComposting #LearnWithUs #BulkRefilleryEdmond #EcoFriendlyHabits #WasteReduction
• •Your Journey to a Cleaner Planet Starts Here. Refill. Reuse. Rejoice! Discover joyful, low-waste living with Bulk Refillery. Non-toxic products for your home and family, one refill at a time. [Shop Now] [Learn How It Works]
• •Did you know that refilling just one bottle of shampoo can save countless plastic bottles from ending up in landfills over time? It’s a small change with a BIG impact! At Bulk Refillery, we're passionate about empowering you with easy swaps that are good for you and our Earth. This week, we're sharing 3 simple tips to reduce plastic in your bathroom... [Read More on the Blog]
• •Welcome, Neighbor! 😊 We're so glad you're here. New to refilling? No worries! Our friendly team is here to help you every step of the way. Just ask! Let's make sustainability simple, together. #BYOC #BulkRefillery #SupportLocalEdmond