Brand Tone

aspirational, modern, and confident

Brand Values

• •Quality and Curation
• •Customer Satisfaction
• •Exclusivity and Urgency
• •Transformative Living
• •Community and Collaboration

Best Practices

• •Lead with Aspiration: Always frame the copy around the benefit to the customer's lifestyle, not just the product features. Use words that evoke a sense of elevation, style, and modern living.
• •Maintain a Confident and Curated Tone: Use definitive and assured language. Phrases like "we find the coolest items" and "2023 Design Of The Year" build authority. Avoid hesitant or overly salesy language.
• •Create a Sense of Urgency and Exclusivity: Consistently mention the limited-stock and limited-time nature of the collections to encourage quicker purchasing decisions.
• •Emphasize Quality and Trust: Regularly include trust signals in your copy, such as the money-back guarantee, the number of satisfied customers, and the commitment to working with reliable suppliers.
• •Use Evocative and Emotional Language: In product descriptions, go beyond the physical attributes. Describe the feeling or the atmosphere the product creates, as seen in the description for the "Natural Surroundings" print. This helps build a stronger connection with the customer.

Social Perception

The general perception of Bulbenhouse is that of a stylish, modern home decor brand offering good value. Customers seem to appreciate the aesthetic and the prices. However, the brand could improve its trustworthiness by providing more in-depth product details and encouraging more customer reviews to build greater confidence among potential buyers. The brand's claim of '2023 Design Of The Year Winner' contributes to a perception of quality and design excellence, although the source of this award is not specified.

Copy Examples

• •Define your space. Our new Abstract Movement collection is more than just decor; it's a statement. Limited stock available. Transform your home today.
• •Your home is your sanctuary. Make it reflect your style. Discover unique, curated decor at Bulbenhouse and create a space you'll be proud of.
• •Welcome back. As a member of the Bulbenhouse family, you get first access to our new lighting collection. Illuminate your style before it sells out.
• •At Bulbenhouse, we believe your home should be a source of inspiration. That's why we meticulously curate unique, high-quality decor designed to elevate your lifestyle and help you live better.
• •Share your style. Join the Bulbenhouse Ambassador Program and earn by sharing our passion for transformative home decor. Let's grow together.