Brand Tone

confident, direct, and rooted in urban culture; approachable and casual, avoiding overly corporate or formal language; modern and minimalist.

Brand Values

• •Community and Representation
• •Simplicity and Quality
• •Boldness and Individuality

Best Practices

• •Embrace the Vernacular: Continue using authentic, street-inspired language like "rep," "hood," and "grind" to connect with the target audience.
• •Keep it Direct and Confident: Avoid overly descriptive or flowery language. Let the confidence of the brand shine through with short, impactful sentences.
• •Center on Community: Frame products not just as items to be worn, but as symbols of local pride and identity. Use hashtags and messaging that reinforce the "REPPIN ALL HOODS" ethos.
• •Maintain Visual Consistency: Ensure that the bold, minimalist aesthetic of the product designs is reflected in the visual elements of all marketing materials, from the website to social media posts.
• •Be Unapologetically Bold: The brand name is a statement. The copy should match this energy. Don't shy away from a confident and slightly edgy tone in all communications.

Social Perception

a niche streetwear brand; the name may be polarizing, attracting those who appreciate its edginess and deterring others; appeals to customers who value authenticity and straightforwardness over elaborate marketing campaigns.

Copy Examples

• •Fresh drop. The BB Co. tee is here to keep you comfortable while you rep your hood. Soft, lightweight, and built to last. Tap to shop.
• •From our streets to yours. The new collection is inspired by the city we call home. Show your pride. #BujuBonerCo #ReppinAllHoods
• •Bold Essentials. Built for Your Grind. Shop the latest from Buju Boner Co.
• •Inside scoop: The latest collection just landed. Be the first to rock the gear that’s all about reppin’ your roots. Check it out.
• •This isn't just a hoodie. It's your new uniform for the daily hustle. Made with a premium cotton blend, it's got the right amount of comfort and durability for wherever the day takes you. Rep your hood in style.