Brand Tone

Professional & Partnership-Oriented, Confident & Quality-Focused, Benefit-Driven (for resellers), Encouraging & Supportive

Brand Values

• •Quality & Taste
• •Partnership & Growth
• •Customer Satisfaction (End Consumer)
• •Health & Nutrition
• •Innovation & Variety

Best Practices

• •Emphasize Partnership and Mutual Growth: Consistently use language that positions retailers as partners in success. Words like "partner," "grow together," "your success," and "support" reinforce this.
• •Maintain a Confident and Authoritative Voice on Product Quality: Speak with certainty about the taste, ingredients, and appeal of Built Bars. Use phrases like "best-tasting," "high-quality," "proven demand."
• •Focus on Reseller Benefits: Always frame product features (taste, nutrition, variety) in terms of how they benefit the retailer (increased sales, customer satisfaction, repeat business, attracting new customers).
• •Be Clear, Professional, and Direct: Wholesale communication should be straightforward and easy to understand. Clearly state terms, benefits, and calls to action without excessive jargon or overly casual language.
• •Align with Parent Brand Enthusiasm (where appropriate): While maintaining professionalism, echo the parent brand's enthusiasm for the product's taste and unique qualities. This helps convey the consumer appeal that drives wholesale demand. Phrases like "customer favorite" or "highly sought-after" can achieve this.

Social Perception

Generally Positive for Taste and Nutrition, Texture is Divisive, Brand Popularity & Demand, Concerns regarding shipping times and flavor availability should be considered

Copy Examples

• •Headline: Stock the Crave! Built Bars: Your Customers' Favorite Protein Treat. Body: Drive sales and delight your health-conscious clientele by offering Built Bars. With our proven taste, high-quality ingredients, and incredible brand loyalty, you're not just stocking a protein bar – you're stocking a bestseller. Partner with us for attractive margins and dedicated support. Call to Action: Become a Built Wholesale Partner Today!
• •Headline: Boost Your Profits with America's Fastest-Growing Protein Bar. Body: Looking for a product that flies off the shelves? Built Bars are renowned for their delicious flavors and strong nutritional profile. Join our network of successful retailers and watch your revenue grow. We offer competitive wholesale pricing and reliable support to ensure your success. Call to Action: Apply for Your Wholesale Account & Unlock Growth!
• •Headline: Meet Demand for Delicious, Healthy Snacking. Offer Built Bars. Body: Today's consumers want it all: great taste AND healthy ingredients. Built Bars deliver. Provide your customers with the protein-packed, low-sugar, guilt-free indulgence they're searching for. With a wide range of popular flavors, there's a Built Bar for everyone. Call to Action: Learn More About Our Wholesale Program!
• •Headline: Don't Just Sell Protein Bars. Sell an Experience. Body: Built Bars are more than just a snack; they're a "You Gotta Try This" phenomenon. Capitalize on our national marketing campaigns and strong brand recognition. As a Built Wholesale partner, you gain access to a sought-after product lineup and the support you need to maximize sales. Call to Action: Get Started with Built Wholesale!
• •Headline: The Sweet Taste of Success: Partner with Built Bar Wholesale. Body: Elevate your snack offerings with Built Bars, the protein bars that taste like a candy bar. Our wholesale program is designed for your profitability, offering in-demand products that encourage repeat purchases and attract new customers. Enjoy dedicated support and join a winning team. Call to Action: Register for Wholesale Pricing!