Brand Tone

Celebratory and Personal, Helpful and Guided, Enthusiastic and Engaging, Value-Oriented

Brand Values

• •Personalization & Customization
• •Celebration & Connection
• •Quality & Thoughtfulness
• •Customer Experience
• •Making Memories

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer and their recipient, highlighting the personal connection and the customer's role in the creation process (e.g., "Custom-Made by YOU!").
• •Use Celebratory and Emotive Language: Incorporate words that evoke happiness, thoughtfulness, and special occasions (e.g., "celebrate," "delight," "cherished," "memories").
• •Maintain a Helpful and Approachable Voice: Offer guidance and make the process sound easy and enjoyable, whether online or in-store (e.g., "5 Easy Steps," "Basket Artists," "We're here to help").
• •Showcase Variety and Choice: Highlight the extensive selection of items to reinforce the idea of complete personalization and finding something for everyone.
• •Be Authentic and Passionate: Let the genuine enthusiasm for gifting and creating special moments shine through, similar to how the owner describes the business.

Social Perception

A local business offering a unique, hands-on gifting experience. The owner is portrayed as passionate and customer-focused. The emphasis on customization and a wide variety of products likely appeals to customers looking for thoughtful and tailored gifts. The physical store location in a mall suggests accessibility for local shoppers.

Copy Examples

• •Headline: "Craft a Moment. Build a Memory. Your Perfect Basket Awaits." Body: "Go beyond the ordinary gift. With Build Your Baskets, *you* become the artist. Choose from hundreds of delightful items and create a one-of-a-kind basket that speaks from the heart. Let's celebrate them, together!"
• •Social Media Post (Instagram): "That 'just because' moment? We live for it! ✨ Surprise someone special with a basket built by YOU. Our Basket Artists are here to help you pick the perfect goodies in-store, or explore endless possibilities online! #BuildYourBaskets #GiftPersonalized #MichiganMade #SupportLocalNovi"
• •Product Description Snippet: "More than just items in a basket, it’s a handpicked collection of joy, tailored by you, for them. From luxurious spa treats to gourmet delights, every piece tells your story. Start building their smile today!"
• •Email Subject Line: "Make Their Day Unforgettable (It's Easier Than You Think!)" Email Body Preview: "Dreaming of the perfect gift? At Build Your Baskets, we turn those dreams into beautifully curated realities. Discover how easy it is to create a personalized gift basket that will be cherished."
• •Call to Action Button: "Create Your Unique Gift Now" or "Start Building Joy"