Brand Tone

knowledgeable, passionate, community-oriented, and supportive

Brand Values

• •Expertise and Quality: They emphasize their knowledge, skill in custom builds (especially wheels), and providing high-quality service and products.
• •Passion for Cycling: Their "rider owned and operated" status and genuine love for biking are central to their identity.
• •Customer Focus and Support: They are dedicated to helping riders get the best setups and providing excellent, patient customer service.
• •Community Engagement: They actively support the local cycling community and trail networks.
• •Honesty and Professionalism: Customers highlight their straightforward and professional approach.

Best Practices

• •Speak from Experience: Use language that reflects a genuine understanding and passion for cycling. Share insights and tips that resonate with riders.
• •Prioritize Helpfulness: Frame copy around solving rider problems or enhancing their experience. Be approachable and offer solutions.
• •Highlight Expertise without Being Elitist: Showcase technical knowledge and craftsmanship in an accessible way. Avoid jargon where possible or explain it clearly.
• •Foster Community: Use inclusive language. Refer to shared experiences and the joy of cycling. Highlight local involvement.
• •Be Authentic and Enthusiastic: Let the genuine love for bikes shine through. An upbeat and positive tone will be infectious.

Social Perception

IMBY Bikes is perceived very positively by customers and the local cycling community. They are seen as a go-to shop for quality service, expert advice, and particularly for custom wheel builds. Reviewers consistently mention the staff's friendliness, knowledge, and willingness to go the extra mile. The brand is respected for its technical proficiency and its genuine connection to the cycling world.

Copy Examples

• •Ride with confidence. Our custom-built wheels are engineered for the toughest BC trails, by riders who shred them daily. Get your dream build at IMBY Bikes.
• •More than a bike shop, we're your partners on the trail. Expert advice, precision servicing, and a passion for all things two wheels. That's the IMBY way.
• •Stop dreaming, start riding. The IMBY team is here to fine-tune your ride or craft a custom bike that’s uniquely yours. Your adventure begins here.
• •From pro-level suspension tuning to finding that perfect gear, we speak your language. IMBY Bikes: Built by riders, for riders.
• •Supporting our trails, supporting our riders. IMBY Bikes is proud to be part of the Port Coquitlam cycling community. Let's ride together!