Brand Tone

Authentic and Passionate, Gritty and Realistic, Community-Centric and Enthusiast-Focused

Brand Values

• •Authenticity
• •Craftsmanship and Quality
• •Passion
• •Community

Best Practices

• •Lead with Authenticity: Always connect the product back to the brand's origin story and the founder's real-world skating experience. Use storytelling to reinforce credibility.
• •Use Subculture-Specific Language: Employ terms like "gritty," "crusty," "sessioned," and "spots." This signals to the target audience that the brand is an insider and understands the culture.
• •Highlight the "Handcrafted" Aspect: Emphasize that products are "hand-designed," "expertly crafted," or "hand-poured." This justifies a premium position and differentiates the brand from mass-market competitors.
• •Focus on the Feeling, Not Just the Feature: Instead of just describing an obstacle's dimensions, describe the feeling it evokes —the "raw essence of street skating" or the challenge of mastering it.
• •Foster a Sense of Community: Write copy that speaks to "fellow fingerboarders." Ask questions in social media posts to encourage engagement and user-generated content, reinforcing the brand's role as a community hub.

Social Perception

Expert-Driven and Credible, A High-Quality Niche Supplier, By Enthusiasts, For Enthusiasts

Copy Examples

• •Inspired by the gritty gaps and crusty ledges of SF. Our latest drop isn't just concrete and paint—it's a piece of the street. Built to be sessioned. #BuildnBoard #Fingerboard #FBObstacles #SkateSpots
• •Authenticity at Your Fingertips. Handcrafted Fingerboard Obstacles Forged from Real Street Experience. Shop the Collection.
• •The 'Downtown Ledge' mirrors the raw essence of city skating. Each one is hand-poured and finished to capture the texture of a real-world spot you'd spend all day trying to master. It ’s not just a model; it's a challenge.
• •Still thinking about that perfect ledge from your last skate session? Bring it home. Build n Board creates authentic, pro-designed fingerboard obstacles that feel as real as the street. Level up your setup.
• •We're not a big corporation. We're a skater with a 3D printer and a passion for the details. Every obstacle we build is a tribute to the spots that made us, designed for fingerboarders who get it.