Brand Tone

inspirational, earnest, and eco-conscious

Brand Values

• •Sustainability
• •Creativity and Individuality
• •Fairness and Accessibility
• •Purposeful Gifting

Best Practices

• •Every piece of copy should connect back to the core values of sustainability and purpose. Start with the story—whether it's the brand's origin or the story of the product's impact—before detailing features.
• •Write from the perspective of the founders. Phrases like "We believe..." or "Our journey began..." reinforce the human element of the brand and make customers feel like they are part of that journey.
• •Ensure copy bridges the gap between 'Builditfy' and 'Sustainable & Stylish Cutleries' by framing sustainability not just as a responsibility, but as a stylish and intelligent lifestyle choice.
• •Tailor messages: for families, emphasize durability, safety, and educational value; for individuals, focus on practicality, durability, and smart design.
• •Use positive and inclusive language like "Join the movement" and "together, we create." The goal is to invite customers into a shared mission, not to guilt them into making a purchase.

Social Perception

Currently, the public perception is limited due to Builditfy's emerging status, with modest social media engagement and minimal external discussion. While there's an initial customer base and positive product reviews on their site, broader brand awareness is low. The perception is largely controlled by the brand's self-narrative as a small, mission-driven business.

Copy Examples

• •Style that speaks volumes. Sustainability that whispers to the planet. Our Eco-Friendly Cutlery Sets aren't just for eating; they're for living intentionally. Pack your values, one meal at a time. #Builditfy #EcoChic #GreenerTomorrow
• •Tired of Single-Use Plastic? So Were We. Join the movement with our durable, dishwasher-safe wheat straw and stainless steel cutlery. Shop the collection that’s better for your wallet and the world.
• •A Gift with a Story Inside.
• •Build more than just a model. Build memories. Our DIY kits are designed for the creator in you and the family time you cherish. Unplug, connect, and create something beautiful together. Every piece is a step towards a new adventure.
• •Upgrade your lunch game and reduce waste. It’s that simple. 🌎 #EcoFriendly #Reusable #Builditfy