Brand Tone

Professional and Expert, Reliable and Trustworthy, Solution-Oriented and Customer-Focused, Innovative

Brand Values

• •Quality
• •Durability & Strength
• •Innovation & Technology
• •Customer Satisfaction & Support
• •Efficiency & Value
• •Safety
• •Australian Made & Owned

Best Practices

• •Use these as proof points for your product's superiority.
• •Focus on Solutions and Benefits: Frame product features in terms of the direct benefits they offer the customer – e.g., termite-proof (feature) means peace of mind and long-term structural integrity (benefit).
• •Emphasize the Australian-made and owned aspect to appeal to local industry support.
• •Highlight the efficiency and cost-effectiveness of using Stratosphere Steel.
• •Showcase customer satisfaction and commitment through testimonials or case studies.

Social Perception

A leader in steel construction in Australia, known for premium, reliable products. An image of expertise and technological advancement in the field.

Copy Examples

• •Get your all-inclusive quote today.
• •Protect your property with 100% termite-proof and fire-safe steel framing.
• •Streamline your construction process with our easy-to-work-with steel framing products.
• •Designed for maximum architectural flexibility and affordability, we save you time and money without compromising on the superior quality Stratosphere Steel is known for.
• •From custom homes to large-scale commercial projects, Stratosphere Steel provides the foundational strength and design flexibility you need. Choose Australian-made, choose Stratosphere.