Brand Tone

Friendly, Helpful, and Celebratory

Brand Values

• •Customer-Centricity
• •Reliability
• •Comprehensive Solutions

Best Practices

• •Always Be a Helper: Frame your copy around solving the customer's problems. Use phrases like "We're happy to help" and "We're here for you" to reinforce your supportive role.
• •Celebrate with Your Audience: Use enthusiastic and positive language. Words like "celebrate," "joy," "unforgettable," and "special" should be staples in your vocabulary to match the festive nature of your products.
• •Emphasize Convenience and Speed: Continuously highlight key benefits like "fast delivery," "same-day shipping," and "one-stop shop" to appeal to busy party planners.
• •Maintain a Personal Touch: Use a conversational and friendly tone. Address the customer directly ("your party," "your vision") and don't be afraid to sound like a real, approachable person rather than a corporation.
• •Showcase Your Expertise: Gently remind customers of your extensive knowledge and willingness to assist. Phrases like "contact one of our Birthday Party consultants" position you as an expert in the field, building trust and encouraging engagement.

Social Perception

Highly positive and trusted. Customers commend excellent customer service, extensive product selection, and rapid delivery. Perceived as a reliable and helpful resource for party planning, justifying slightly higher prices with quality and brilliant service. The personal touch contributes significantly to this positive image.

Copy Examples

• •Don't just plan a party. Build a masterpiece. From the first invitation to the last balloon, find everything you need to create unforgettable moments. Shop our huge range of themes and decorations now!
• •Party panic? We've got you covered. Last-minute party planning is a breeze with our overnight delivery. Order by 2:30 pm for same-day dispatch and get your celebration essentials delivered right to your door.
• •Your vision, our mission. Can't find that perfect piece for your party theme? Our Birthday Party consultants are here to help! Contact us, and we'll hunt it down for you.
• •More than just supplies, we deliver joy. We believe every celebration should be special. That's why we pour our hearts into sourcing the best partyware and ensuring it gets to you when you need it. Let's make some memories!
• •The one-stop shop for your perfect day. Why run all over town? From helium balloons to cake toppers and everything in between, Build a Birthday has all your party needs in one place. Shop online for convenience or click and collect from our Upper Hutt warehouse.