Brand Tone

Inclusive and Empowering, Vibrant and Stylish, Approachable and Friendly, Positive and Joyful

Brand Values

• •Inclusivity: A core value is providing fashion for women of all sizes.
• •Empowerment: The brand aims to empower women and combat body shaming.
• •Style Has No Size: Promoting the idea that style and good taste are not limited by body size.
• •Entrepreneurship/Passion: The founder's story of starting the brand after a job loss, leveraging her social media presence, shows a spirit of entrepreneurship and passion.
• •Made in Spain (Historically): At least the initial collection was highlighted as "hecha 100% en España" (100% made in Spain). (Current manufacturing details would require deeper investigation of product pages).

Best Practices

• •Embrace Inclusive Language: Always use language that welcomes and speaks to women of all shapes, sizes, and backgrounds. Avoid exclusionary terms or imagery. Highlight size ranges and positive body affirmations.
• •Use a Vibrant and Positive Vocabulary: Incorporate words that evoke joy, confidence, color, and style (e.g., "vibrant," "dazzling," "empower," "celebrate," "shine," "fabulous").
• •Speak Directly and Approachably: Write as if you're talking to a friend. Use contractions, ask questions, and maintain a warm, conversational style, much like the founder's online persona.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel – confident, beautiful, comfortable, and ready to express themselves.
• •Maintain Visual and Textual Harmony: Ensure that the visuals (images, videos) used alongside the copy reflect the same values of inclusivity, vibrancy, and style. The models should represent diverse body types and an authentic joy.

Social Perception

Positive and Aspirational, Body-Positive Advocate, Trendy and Fashionable, Founder-Driven

Copy Examples

• •Social Media Post (Image: Diverse group of women smiling, wearing colorful Buganviliashop outfits): Style is a celebration, and everyone's invited! 🎉 Discover vibrant looks for every beautiful body. Shine in your size, your way. #Buganviliashop #StyleHasNoSize #EmpoweredFashion #NewCollection
• •Website Banner (Homepage): Your Style. Your Size. Your Joy. Explore Buganviliashop – Fashion that fits and celebrates you!
• •Product Description (for a colorful plus-size dress): Meet your new favorite dress! Designed to embrace your curves with vibrant color and ultimate comfort. Feel confident, look stunning. Because beautiful fashion is for every body. ✨
• •Email Subject Line (for a new collection launch): 💖 Get Ready to Fall in Love! New Styles Just Dropped for Every Body at Buganviliashop!
• •Instagram Story (Series of short clips showing different women trying on and loving an item): Clip 1: Obsessed is an understatement! 😍 (Text overlay: New [Item Name]!) Clip 2: Fits like a dream & feels amazing! (Text overlay: Sizes XS - XXXL) Clip 3: Find your happy outfit! 😉 Shop now! (Swipe up link)