Brand Tone

passionate, educational, trustworthy, scientific, and heartfelt

Brand Values

• •Health and Vitality
• •Quality and Purity
• •Sustainability and Animal Welfare
• •Natural and Ancestral Diet

Best Practices

• •Lead with "Why": Always start with the core values—health, nature, and quality. Every piece of copy, from a social media caption to a product description, should connect back to the mission of providing a natural, evolutionarily consistent diet for dogs.
• •Balance Science with Heart: Combine factual, benefit-driven language (e.g., "hypoallergenic," "rich in Omega-3s") with emotional, relatable phrases ("your four-legged friend," "a happy life"). This builds trust through expertise while creating an emotional connection.
• •Tell the Story of the Source: Regularly feature content about where the buffalo meat comes from. Talk about the free-range farms in Italy and Germany and the sustainable practices. This reinforces the values of animal welfare and quality, justifying the premium nature of the product.
• •Educate, Don't Just Sell: Use the blog and social media to answer common questions about BARF, debunk myths, and explain the benefits of specific ingredients. This positions Büffel Herz as a trusted authority and a partner in a dog's health journey.
• •Use Authentic Visuals: Continue using high-quality images of healthy, happy dogs and clean, natural-looking product shots. Avoid overly staged or corporate-looking photography. Featuring "real" dogs from the Büffel Herz community can enhance authenticity and build a stronger following.

Social Perception

The brand aims to be perceived as a premium, ethical, and health-conscious company. It targets a niche market of dog owners knowledgeable about or interested in the BARF diet, willing to invest in high-quality nutrition. Büffel Herz projects an image of expertise and deep care for pets and their sourcing practices.

Copy Examples

• •More than just food. A return to nature. Our pure buffalo meat BARF diet gives your dog the vitality and health that nature intended. Nutrient-rich, hypoallergenic, and ethically sourced for your peace of mind.
• •See that happy face? That's the 'Büffel Herz' effect. Our single-protein buffalo meat is not only delicious but also packed with the essential nutrients sensitive dogs need to thrive. #BüffelHerz #BARF #DogNutrition #HappyDog #BuffaloMeat
• •You choose quality ingredients for your plate. Shouldn't your best friend get the same? Büffel Herz offers food-grade, grass-fed buffalo meat for a healthier, more natural canine diet. Discover the difference quality makes.
• •Take the guesswork out of raw feeding. Our 'Alles vom Büffel' menu provides a perfectly balanced meal, combining muscle meat, nutrient-dense offal, and essential fats. It's the simple way to feed them right.
• •Is your dog tired of the same old kibble? Here’s why vets are recommending buffalo.