Brand Tone

confident, stylish, and authentic

Brand Values

• •Denim Heritage & Craftsmanship
• •Individuality & Self-Expression
• •Modern Style & Timelessness
• •Quality & Durability
• •Freedom & Authenticity
• •Social & Environmental Responsibility (emerging)

Best Practices

• •Embrace the "Authentic & Expressive" Core: All copy should encourage self-expression and feel genuine. Avoid overly corporate or generic language. Highlight how the denim helps individuals tell their own story.
• •Balance Heritage with Modernity: Reference the brand's rich history (since 1972) to build trust and a sense of enduring quality, but always frame it within a contemporary context. Use phrases that suggest evolution, not stagnation.
• •Confident & Direct Language: Use strong verbs and clear, concise messaging. The tone should be self-assured, reflecting the quality and style of the products. Phrases like "We Are Denim" and "Denim that defines you" exemplify this.
• •Visual Storytelling Complemented by Words: On platforms like Instagram and TikTok, the visuals are key. Copy should enhance these visuals, adding context, calls to action, or brand voice, rather than just describing the image. Encourage user-generated content.
• •Platform-Specific Nuance: While maintaining core values, adapt the tone slightly for each platform. TikTok can be more playful and trend-driven, Instagram more aspirational and aesthetic-focused, and the website more informative yet still infused with brand personality. Ensure the core message of quality, style, and self-expression remains consistent.

Social Perception

reputable brand known for good quality, stylish, and comfortable denim

Copy Examples

• •Instagram Post (Lifestyle/Product): "Unscripted moments. Unforgettable style. Our [Specific Jean Name] jeans are crafted for where life takes you. #BuffaloJeans #WeAreDenim #AuthenticStyle"
• •Website Hero Banner: "Since 1972: Denim That Defines You. Explore the new collection – timeless quality, modern edge."
• •TikTok Video Caption (User-focused): "Your vibe, your rules. Show us how you rock your Buffalo denim! Stitch this & tag #MyBuffaloStory 🤘 #DenimFreedom #StreetStyle"
• •Email Marketing (New Arrivals): "Crafted for expression. Designed to last. Discover fresh denim cuts and washes, engineered with passion and premium materials. Shop What's New."
• •Facebook Ad (Brand Story Snippet): "Born from a legacy of rebellion and refined by decades of denim mastery. Buffalo David Bitton: More than jeans, it’s a statement. Find your fit."