Brand Tone

professional, responsive, customer-oriented, and reliable

Brand Values

• •Customer Satisfaction: Stated mission to exceed customer expectations. Emphasis on good communication and service.
• •Quality Equipment: Claims of strict inspection processes and providing reconditioned equipment ready to work. Testimonials support equipment arriving in good condition.
• •Responsiveness: Highlighted by customers for quick replies and addressing inquiries.
• •Wide Selection/Expertise: Offering a variety of brands and types of lift equipment, implying they can meet diverse customer needs.
• •Accessibility: Promoting 24/7 phone availability.

Best Practices

• •Focus on Solutions and Benefits: Instead of just listing equipment, highlight how the equipment helps the customer (e.g., "increase efficiency," "ensure safety," "reduce downtime").
• •Maintain Professional and Clear Language: Avoid jargon where possible, or explain it clearly. Ensure all communications are grammatically correct and typo-free.
• •Emphasize Reliability and Trustworthiness: Use words that convey dependability, quality, and expertise (e.g., "inspected," "certified," "expert," "guaranteed" - *only if genuinely applicable and can be backed up*). Given the BBB complaints, building trust is crucial.
• •Be Responsive and Accessible in All Communications: Mirror the "7 days a week" availability in the tone of all written content, ensuring timely and helpful replies to inquiries and feedback.
• •Showcase Customer Success (Authentically): Use genuine customer testimonials and case studies (with permission) that highlight positive experiences and problem-solving. This needs to be managed carefully to ensure authenticity, especially in light of existing negative feedback. Transparency in addressing and resolving issues publicly (where appropriate) could also help rebuild trust.

Social Perception

Positive: Many customers, particularly those cited on the company's website and some third-party platforms, perceive the brand positively, highlighting good service, quality products, and efficient transactions. They are seen as a good source for used forklifts and other lift equipment. Negative: The BBB complaints indicate a significant negative perception among another set of customers who report serious issues such as non-delivery of paid equipment, receiving equipment not matching descriptions, and difficulty in resolving disputes. The "F" rating from the BBB is a strong indicator of negative experiences. This suggests a potential disconnect between their marketed values and the experiences of some customers.

Copy Examples

• •Need a Lift? Trust United Lift Equipment. We provide top-quality, inspected used forklifts and aerial lifts to keep your business moving. Call our experts 7 days a week!
• •Your Productivity is Our Priority. At United Lift Equipment, find a wide selection of reliable brands and models, all rigorously inspected and ready for your toughest jobs. Financing available.
• •Don't let equipment downtime slow you down. United Lift Equipment offers responsive service and a vast inventory to get you the right lift, right when you need it. Experience the United Lift difference.
• •From Warehouse to Worksite, We've Got You Covered. Explore our extensive range of forklifts, boom lifts, and telehandlers. Our knowledgeable team is here to help you find the perfect fit for your application and budget.
• •Invest in Reliability. Choose United Lift Equipment. We're committed to exceeding your expectations with quality reconditioned lifts and exceptional customer support. Get your quote today!