Brand Tone

knowledgeable, encouraging, and community-oriented. It balances professionalism with a personal, friendly warmth. The voice is passionate and authentic, reflecting a genuine love for the craft of quilting. It is helpful and patient, aiming to educate and build confidence in its audience.

Brand Values

• •Tradition and Legacy
• •Community and Connection
• •Creativity and Inspiration
• •Education and Empowerment
• •Quality and Craftsmanship

Best Practices

• •Always Lead with Passion: Start from a place of genuine love for quilting. Let your excitement for a new pattern, technique, or fabric shine through in your writing.
• •Tell the Story: Whether it is the inspiration behind a pattern or a personal quilting challenge, storytelling creates connection. Weave the brand's values of family, tradition, and legacy into your copy.
• •Educate and Empower: Frame your copy to be helpful. Instead of just selling a pattern, explain what skill the quilter might learn or how the pattern can build their confidence.
• •Use Community-Centric Language: Employ inclusive words like "we," "together," and "our community." Ask questions to invite conversation and actively feature and celebrate your customers' work.
• •Maintain a Consistent Voice: Whether writing a quick tweet, a detailed blog post, or a product description, ensure the tone is always encouraging, friendly, and knowledgeable. Create a simple brand voice guide to share with anyone who might create content for the brand.

Social Perception

The public and customers perceive Buffalo Flatts Quilt Company LLC as a trustworthy and high-quality brand in the modern quilting space. The founder, Sydney, is seen as a skilled quilter and a patient, effective teacher. The brand is respected for its beautiful designs, well-written patterns, and its genuine effort to foster a positive and inclusive community. It is viewed not just as a store, but as a valuable resource and a source of inspiration for fellow quilters.

Copy Examples

• •Introducing the 'Starlight Grove' pattern! ✨ I designed this quilt thinking of crisp autumn nights and the stories our grandparents used to tell. It is a nod to tradition, with a fresh, modern twist. Perfect for the confident beginner, this pattern is packed with tips to help you get that perfect point. Can it wait to see the magic you create with it! Find the pattern in the shop now (link in bio!). #BuffaloFlattsQuiltCo #ModernQuilting #NewQuiltPattern #QuiltingLove
• •Hi fellow quilter! Do flying geese blocks make you a little nervous? You're not alone! I've just uploaded a new, step-by-step video tutorial on the blog to help you conquer them with confidence. We'll go through my no-fail method for sharp, accurate blocks every single time. Grab your favorite fabric, a fresh cup of coffee, and let's get quilting. [Watch The Tutorial Now]
• •Our Gratitude Sale is Here! To thank our amazing community, enjoy 15% off all digital patterns this weekend. It's our little way of helping you stock up on inspiration for your next beautiful project. Happy quilting!
• •Your creativity is our biggest inspiration! ❤️ Look at these incredible 'Mountain Sunrise' quilts you've been sharing. Every single one is a work of art. Keep tagging us in your posts—we love being a part of your quilting journey! #BFQCPatterns #QuiltingCommunity
• •You've pieced your masterpiece, now let's give it the finish it deserves. Our professional longarm quilting service is here to help your quilt top shine. From simple, elegant textures to intricate custom designs, we treat every quilt with the care it deserves. Check our website for available slots and let's get your project finished! #LongarmQuilting #QuiltFinishing #BuffaloFlattsQuiltCo