Tono de Marca

Community-Centric & Supportive, Authentic & Genuine, Passionate, Resilient & Purpose-Driven, Friendly & Approachable

Valores de Marca

• •Localism
• •Community Empowerment
• •Collaboration
• •Quality & Craftsmanship
• •Legacy & Family
• •Service & Accessibility

Mejores Prácticas

• •Always Lead with "Local": Ensure the "Western New York" or "WNY" connection is prominent in messaging. Highlight the origin of products and producers.
• •Tell Vendor Stories: Regularly feature the artisans and businesses behind the products. This reinforces authenticity, community, and the "support local" message. Use phrases like "Meet the Maker."
• •Use Inclusive, Warm Language: Employ words like "community," "our neighbors," "we," "together," "support," "discover." Avoid overly formal or corporate jargon. Make it feel like a conversation.
• •Emphasize Impact: Connect customer purchases to the broader benefit for the WNY community and small businesses. For example, "Your purchase helps [Vendor Name] continue their craft."
• •Be Sincere and Passionate: Let the genuine enthusiasm for WNY food and its creators shine through. Share news about the store, community involvement, and milestones with a personal touch.

Percepción Social

Highly Positive as a Community Pillar, Valued & Unique Resource, Champion of "Shop Local", Trustworthy

Ejemplos de Copy

• •Taste the Heart of Western New York. At Buffalo Artisan Food Traders, every product tells a local story, every purchase supports a neighbor's dream.
• •More Than a Market, It's a Community. Discover 100+ WNY artisan brands, all under one roof. Shop local, support local, love local.
• •From Our WNY Family to Yours. Continuing a legacy of passion for local food and the talented makers behind it. Find your favorites, or discover new ones, right here.
• •Fueling Local Dreams, One Delicious Bite at a Time. We started by helping our fellow WNY businesses, and that mission powers us every day. Thank you for being part of our story.
• •Your Connection to WNY's Finest. Handpicked artisan foods, made with passion by your neighbors. Get them delivered locally or shipped nationwide.