Brand Tone

Enthusiastic & Passionate, Performance-Oriented, Modern & Trendy, Approachable & Encouraging, Value-Driven

Brand Values

• •Quality & Performance
• •Convenience & Curation
• •Personalization
• •Empowerment

Best Practices

• •Highlight exclusivity with words like 'elite,' 'top-tier,' 'game-changing.'
• •Use action-oriented and energetic language.
• •Incorporate verbs and phrases that evoke movement, excitement, and improvement, such as 'dominate,' 'unleash,' 'elevate,' 'play harder,' 'recover faster.'
• •Adapt the tone to the platform. For example, TikTok copy can be more informal and trend-driven, while website copy might be slightly more detailed but still energetic.
• •Emphasize the value proposition of saving money while receiving high-quality products.

Social Perception

A new and exciting brand that provides high-quality gear and accessories to racket sports enthusiasts, helping them improve their game and enjoy their sport even more.

Copy Examples

• •The Ultimate Subscription Box for Pickleball, Tennis, & Padel Players!
• •Elevate your game with high-performance gear delivered every other month.
• •Play Harder, Recover Faster with our curated selection of premium accessories.
• •Get $100+ value in every box for only $49.99!
• •Whether you're a casual player or a serious competitor, The Rally Box has something for you.