Brand Tone

Inspirational and Creative, Approachable and Friendly, Confident and Bold, Helpful and Solution-Oriented, Passionate

Brand Values

• •Transformation and Personalization: Empowering individuals to easily transform their spaces and express their unique style. Their Etsy passion statement is "TRANSFORM. DESIGN. INSPIRE."
• •Quality and Craftsmanship: Commitment to high-quality, eco-friendly materials, and meticulous design. Products are proudly made in the USA.
• •Customer Satisfaction: Striving to please customers with excellent products and responsive service.
• •Accessibility and Ease: Making interior design achievable for everyone, regardless of skill level or living situation (e.g., renters).
• •Creativity and Style: Offering a diverse range of bold, stylish, and timeless designs curated by experienced art directors and an interior designer.

Best Practices

• •Emphasize Empowerment and Ease: Consistently highlight how easy and accessible it is for anyone to transform their space using Buenavista Wallpaper. Use words like "effortless," "simple," "DIY-friendly," and focus on the solutions provided (e.g., for renters, for quick makeovers).
• •Maintain a Passionate and Inspirational Voice: Let the brand's love for design shine through. Use evocative language that sparks creativity and excitement about home decor possibilities. Share customer transformations to inspire others.
• •Be Approachable and Customer-Centric in All Communications: Whether it's social media replies, email support, or website copy, maintain a friendly, helpful, and responsive tone. Encourage questions and customization requests.
• •Showcase Quality and Bold Design with Confidence: Speak confidently about the premium materials, unique designs, and the expertise behind the brand (e.g., interior designer-led). Don't be afraid to celebrate bold patterns and creative expressions.
• •Create a Unified Visual and Verbal Identity: Ensure that the visual elements (photography, website design, social media aesthetic) and the written content all reflect the same stylish, creative, and welcoming brand personality. Keep blog content aligned with these themes.

Social Perception

Positive and Trusted, High-Quality and Stylish, DIY-Friendly and Convenient, Responsive and Customer-Centric

Copy Examples

• •Headline: Unleash Your Inner Designer. Effortlessly. Body: Tired of blank walls but dread the thought of messy paint jobs? Our stunning peel-and-stick wallpapers make transforming your space a breeze. Quality you can feel, designs that inspire. Your dream room is just a peel away. #BuenavistaWallpaper #HomeDecor #DIYStyle
• •Headline: Dare to Be Bold. Define Your Space. Body: Your home is your canvas. Express your unique personality with our collection of vibrant and timeless wallpaper designs. From subtle elegance to bold statements, find the perfect backdrop to your life. Crafted with passion, designed for you. #WallDecor #InteriorDesign #CreativeLiving
• •Headline: Renting? No Problem! Style That Sticks (And Unsticks!). Body: Elevate your rental without losing your deposit! Our removable wallpapers are renter-friendly, easy to apply, and even easier to remove. Explore endless design possibilities and make any space truly yours. #PeelAndStickWallpaper #RenterFriendlyDecor #TemporaryWallpaper
• •Headline: Quality You Can See, Service You'll Love. Body: At Buenavista Wallpaper, we pour our hearts into every design. From eco-friendly materials made in the USA to personalized customer service, we're here to help you create a home you adore. Have a custom idea? Let's chat! #CustomerLove #WallpaperGoals #MadeInUSA
• •Headline: From Our Family to Yours: Walls That Tell a Story. Body: What started as a family passion for design has grown into a mission to help you create beautiful, inspiring spaces. Discover wallpapers that are more than just decoration – they're an expression of you. #FamilyBusiness #DesignPassion #TransformYourHome