Brand Tone

Reliable, trustworthy, and informative, with a hint of aspiration.

Brand Values

• •Affordability/Value for Money
• •Trust and Reliability
• •Sustainability/Eco-Friendliness
• •Convenience
• •Accessibility
• •Transparency

Best Practices

• •Clearly communicate the benefits of buying refurbished: affordability, warranty, and environmental impact.
• •Address customer concerns about buying refurbished devices directly and transparently.
• •Highlight the rigorous quality checks and certification process to build trust.
• •Use customer testimonials to showcase positive experiences and build social proof.
• •Maintain consistent and prompt communication throughout the buying and selling process.

Social Perception

Generally positive, with recognition as a significant player in the Indian re-commerce market, but with some concerns regarding transparency and customer service that need to be addressed.

Copy Examples

• •Upgrade your life with Budli: Get certified refurbished devices at unbeatable prices.
• •The smart way to own a smartphone in 2025: Go refurbished with Budli.
• •Buy and sell used gadgets responsibly with Budli: Reducing e-waste and bridging the digital divide.
• •Experience the Budli difference: Quality checks, warranty, and secure transactions.
• •Join 600,000+ satisfied customers: Discover affordable technology at Budli.