Brand Tone

Expressive & Passionate, Inclusive & Welcoming, Creative & Youthful, Enthusiastic & Positive, Direct & Informative

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Customer Centricity
• •Community & Connection
• •Inclusivity & Diversity
• •Passion & Enthusiasm

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Expressive, Passionate, Inclusive, Creative, Enthusiastic, Positive, Direct) with specific examples of "do's and don'ts" for language, sentence structure, and vocabulary.
• •Focus on "You" and "Your Story": Center the copy around the customer's ability to express themselves and their passions. Use second-person pronouns frequently to create a direct connection.
• •Emphasize Choice and Diversity: Highlight the vast range of designs and themes available, reinforcing the values of inclusivity and catering to diverse interests. Use words like "discover," "explore," "your unique," "unleash."
• •Maintain Enthusiasm and Positivity: Infuse copy with energetic and uplifting language. Words like "passion," "joy," "inspire," "love," "celebrate" can help maintain this tone.
• •Be Authentic to the Mission: Regularly revisit the brand's mission ("empower individuals to express their unique identities and passions") and ensure all copy, from product descriptions to social media posts, aligns with this core purpose.

Social Perception

A brand focused on providing a wide array of customizable or niche-interest apparel and accessories, positioning itself as a platform for self-expression.

Copy Examples

• •Your Vibe. Your Design. Your Planet. At Planet Wear, we're more than just apparel; we're a canvas for your passion. Explore thousands of designs and wear what you love, loud and proud. What story will you tell today? #WearYourWorld
• •Level up your look! 🎮 Our new Gamer Collection just dropped. From retro classics to modern masterpieces, find the design that speaks to your inner player. High scores in style, guaranteed. Shop Planet Wear and express your game!
• •You're unique, and your style should be too. Join the Planet Wear community where creativity knows no bounds. Share your favorite designs, connect with fellow enthusiasts, and let your passion shine. This is your space to be you. #PlanetWearCommunity
• •Wrap yourself in inspiration. Our motivational hoodies aren't just cozy; they're a statement. Fuel your day with designs that lift you up and spread positivity. What empowers you? Find it at Planet Wear.
• •Don't just wear clothes, wear your story. Planet Wear offers endless ways to express your unique identity, from your favorite hobbies to your deepest passions. High-quality gear for your one-of-a-kind life. Discover yours.