Brand Tone

Artistic & Expressive, Exclusive & Limited, Passionate & Intense, Modern & Street-Savvy, Confident & Bold

Brand Values

• •Originality & Creativity
• •Exclusivity
• •Self-Expression
• •Passion
• •Quality (Implied)

Best Practices

• •Develop a Brand Lexicon: Create a list of words and phrases that align with the "Liebestrunken" persona (e.g., "passion," "intense," "unique," "limited," "express," "bold," "art," "soul," "fire," "love-drunk") and words to avoid (e.g., "common," "basic," "mass-market," "subtle" if it doesn't fit).
• •Embrace Emotional Language: Given the name "Liebestrunken," don't shy away from copy that evokes feeling and intensity. Connect the designs to emotions and states of being.
• •Highlight Exclusivity Consistently: Always reinforce the "limited edition" aspect in product descriptions, social media posts, and ads to drive urgency and perceived value.
• •Tell a Story (Even a Micro-One): Briefly allude to the inspiration or emotion behind a design. This adds depth beyond just the physical product and connects to the artistic value.
• •Maintain Visual & Textual Harmony: Ensure the copywriting tone matches the visual aesthetic of the designs and brand imagery. If the designs are bold and edgy, the copy should reflect that, not be overly formal or subdued. The brand's Instagram is a good example of this.

Social Perception

As a Clothing Brand: Based on its online shop and Instagram, Liebestrunken likely aims to be perceived as a niche streetwear brand offering artistic and exclusive apparel for a younger, fashion-conscious audience that values individuality. Consumers are likely drawn to the unique designs and the emotional connection evoked by the brand name. The research highlights that apparel brand image significantly influences purchase intention, and a positive brand image can strengthen cognitive consistency with the brand's spirit.

Copy Examples

• •Liebestrunken: Wear Your Heart on Your Sleeve. Literally. Limited Edition Drops. Define Your Obsession.
• •Drenched in design. Lost in expression. Our latest [Product Name] isn't just apparel, it's a mood. Catch it before it vanishes. #Liebestrunken #LimitedStreetwear #ArtYouCanWear ❤️‍🔥
• •At Liebestrunken, we believe fashion is feeling. Born from a passion for the unique and the intense, we craft limited edition pieces for those who aren't afraid to express the fire within. This isn't just clothing; it's a statement. Get love-drunk with us.
• •This isn't your average hoodie. It’s a canvas of [describe specific design elements, e.g., raw emotion, intricate chaos, bold declarations]. Cut for the street, designed for the soul. Ultra-limited run – because true art isn't mass-produced.
• •NEW DROP: Fuel Your Fire. Liebestrunken Exclusives Inside.