Brand Tone

Friendly and Approachable, Empowering and Motivational, Playful and Creative, Transparent

Brand Values

• •Making Budgeting Accessible and Fun
• •Quality and Aesthetics
• •Customer Appreciation
• •Passion and Personal Touch
• •Financial Empowerment

Best Practices

• •Show, Don't Just Tell, the Quality and Care: Instead of just saying "high quality," describe the materials, the thought in the design, or the care in packaging, much like the customer reviews do.
• •Highlight the 'fun' aspect of budgeting. Use language that emphasizes enjoyment and playfulness when describing the products and their use.
• •Emphasize the personal touch and the 'One Woman Business' aspect. Share behind-the-scenes insights and express gratitude to customers.
• •Use empowering language to inspire users to take control of their finances and achieve their savings goals.
• •Incorporate customer testimonials and positive reviews into the copywriting to build trust and credibility.

Social Perception

Positive and Appreciative, Seen as a Passionate Small Business

Copy Examples

• •"Loving designed" budget binders to make saving fun and easier!
• •Take control of your finances with our high-quality savings challenge cards!
• •Franziska Pichler's One Woman Business bringing you the best budgeting tools.
• •Join the Budgethelden community and become a budgeting hero!
• •Every order is lovingly packed with care, thank you for supporting my small business!"