Brand Tone

Nurturing, Community-Oriented, and Authentic.

Brand Values

• •Localism & Economic Support
• •Health & Wellness
• •Curation & Quality
• •Accessibility & Simplicity

Best Practices

• •Lead with "Why": Always connect the products back to the mission of supporting Canadian businesses, fostering community, and promoting healthy living.
• •Use "Nourish" and "Nurture": Consistently use words that evoke a sense of care, health, and well-being. Frame your products as tools to "nourish your family" or "nurture a healthy lifestyle."
• •Spotlight the Source: Regularly feature the farms and businesses you partner with. Tell their stories to reinforce the values of authenticity and community support.
• •Emphasize Curation and Simplicity: Use phrases like "thoughtfully selected," "curated for you," and "making it simple" to highlight the convenience and quality that Budelas provides.
• •Maintain a Friendly, Neighborly Voice: Write as if you are speaking to a neighbor. Be warm, approachable, and helpful in all customer interactions and social media comments.

Social Perception

A Trusted Local Purveyor; A Community Hub; An Ethical & Purpose-Driven Business

Copy Examples

• •This week's bundles are bursting with flavor, thanks to the incredible sweet corn from our friends at [Farm Name]! 🌽 Supporting our fellow B.C. growers is what we're all about. Get the taste of a local harvest delivered to your kitchen. #SupportLocalBC #Budelas #FarmFresh
• •Simplify your week, nourish your family. The Harvest Bundle is here, packed with the best of the season's produce and local pantry staples. Thoughtfully curated, joyfully delivered. Order yours now.
• •Long day at the office? Let us handle dinner. Our pre-curated bundles make healthy, home-cooked meals simple and delicious. Spend less time shopping and more time enjoying food that’s good for you and our community.
• •Hey, North Shuswap! Your local Farmstand is open. Swing by Budelas for fresh produce, live plants, and unique pantry finds from across Canada. Click here for hours and directions. We can't wait to see you!
• •Artisanal Sourdough Crackers: Hand-baked in small batches by a family-owned Calgary business, these crackers are the perfect addition to any cheese board. We chose them for their simple ingredients and irresistible crunch—another Canadian maker we're proud to support.