Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Wellness-focused & Calm, Informative & Transparent, Modern & High-Quality

Brand Values

• •Quality
• •Wellness & Balance
• •Transparency
• •Innovation
• •Passion & Craftsmanship
• •Customer Satisfaction

Best Practices

• •Embrace the 'Calm Enthusiasm': Balance the excitement for high-quality coffee with the serene, mindful benefits of CBD. Avoid overly hypey language; instead, let the quality and unique benefits speak with a confident, calm passion.
• •Educate, Don't Just Sell: Consistently provide valuable information about the coffee, the sourcing, the CBD/CBG, and its benefits. This reinforces transparency and positions the brand as a knowledgeable, trustworthy source.
• •Highlight Quality & Craftsmanship: Regularly mention 'micro-roasted,' 'artisan,' 'ethically sourced,' 'fair trade,' and 'organic' to underscore the premium nature of the product. Detail the care that goes into the selection, roasting, and infusion process.
• •Amplify Customer Voices: Share testimonials and user-generated content that naturally reflects the brand's tone and values. This provides social proof and reinforces the positive perception customers have.
• •Maintain Visual Harmony: Ensure that all visual content (website, social media, packaging) aligns with the brand’s tone – clean, modern, with a touch of natural/wellness-inspired aesthetics. This supports the verbal messaging.

Social Perception

High-Quality Coffee with an Added Benefit, Effective for Well-being, Trustworthy & Reliable, Innovative & Unique, Positive Customer Experience

Copy Examples

• •Headline: Elevate Your Ritual. Taste the Bliss. Body: Discover Buddha Beans CBD-infused coffee. Premium, ethically sourced beans meet the calming clarity of organic CBD. Sip your way to a focused, jitter-free day. Because your coffee break should be a moment of pure zen.
• •Headline: Not Just Coffee. It's a Vibe. Body: Tired of the caffeine rollercoaster? Our artisan-roasted coffee, infused with the purest CBD, offers a smooth, flavorful experience that centers your mind and energizes your spirit. Taste the Buddha Beans difference. #CalmFocus #CBDCoffee
• •Headline: Know Your Brew. Body: We're passionate about what goes into your cup. That’s why we use only fair trade beans, roast in-house, and infuse with third-party tested, USDA organic CBD. Transparency and quality, from bean to bliss. Check out our lab reports online!
• •Headline: From Popcorn Maker to Perfect Roasts. Body: Buddha Beans started with a simple passion: incredible coffee. We married that love with the wellness benefits of CBD, creating a unique brew that’s as delicious as it is balancing. Join our journey, one mindful sip at a time.
• •Headline: The Secret to a Better Morning? It’s in the Beans. Body: Unlock sustained energy and a tranquil mind with Buddha Beans CBG & CBD Coffee. Our expertly crafted blends deliver rich flavor and enhanced well-being, helping you conquer your day with a smile. #GoodMorning #WellnessBrew