Brand Tone

Practical, Authentic, and Expert-Driven.

Brand Values

• •Performance
• •Practicality
• •Environmental Responsibility

Best Practices

• •Speak the Language of the Field: Use terminology that resonates with hunters and outdoor enthusiasts (e.g., "field-tested," "backcountry," "scent control"). This builds authenticity and connection.
• •Focus on Problems and Solutions: Frame the copy around the specific challenges faced by the target audience (e.g., ineffective scent control, flimsy wipes) and present Buck Wipes as the definitive solution.
• •Highlight Authentic Origins: Continue to leverage the brand's origin story. It's a powerful narrative that establishes credibility and distinguishes the brand from generic competitors.
• •Emphasize Performance and Durability: The copy should always reflect a commitment to quality. Use strong, confident language that describes the product's physical attributes and effectiveness, such as "durable," "thick," and "odor-crushing."
• •Maintain a Respectful, Expert Tone: The voice should be that of a seasoned outdoorsman sharing a valuable tip—knowledgeable but not arrogant. It's about empowering the customer with a better tool to enhance their outdoor experience.

Social Perception

A Niche and Trusted Tool.

Copy Examples

• •Don't Just Cover Your Scent. Eliminate It. Your hunt is too important to leave to chance. Regular wipes just mask odors, but Buck Wipes neutralize them at the source. Our plant-based formula removes odor-causing bacteria, leaving you undetectable. Gear up for a legendary hunt.
• •The Only Shower You Can Pack. Days in the backcountry don't have to feel like it. Our thick, waffle-textured wipes are durable enough to clean you from head to toe. Refresh, reset, and stay out longer with Buck Wipes.
• •By Hunters, For Hunters. We got tired of baby wipes that tore easily and failed to kill our scent. So we built something better. Buck Wipes are field-tested and proven to handle the grime and grit of a real hunt.
• •Leave No Trace. Or Scent. Respect the wild. Our wipes are 100% plant-based and biodegradable, so you can clean up without leaving a footprint. Stay clean, stay hidden, and protect the environment you love.
• •More Than a Wipe. It's Gear. You wouldn't settle for subpar gear, so why compromise on your cleaning wipe? Lightweight, durable, and seriously effective. Pack Buck Wipes and feel the difference.