Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authentic, Community-Oriented & Friendly, Nostalgic, Approachable

Brand Values

• •Preservation of Sports History
• •Authenticity & Quality
• •Customer Satisfaction
• •Community Engagement
• •Passion for Collecting
• •Rarity & Uniqueness

Best Practices

• •Speak the Fan's Language: Use terms, references, and a level of enthusiasm that resonates with passionate sports fans, especially those in the Philadelphia area. Show you're one of them.
• •Highlight Authenticity and History: Consistently emphasize the genuineness of items and the stories behind them. Use phrases like "genuine," "vintage classic," "piece of history."
• •Maintain a Friendly and Approachable Voice: Even when showcasing rare or valuable items, the tone should feel welcoming, like talking to a knowledgeable friend in the collectibles community.
• •Showcase Passion, Not Just Products: Let the love for sports and collecting shine through. Share anecdotes (where appropriate), the thrill of the find, and the importance of preserving these items.
• •Be Community-Centric: Regularly include copy that invites interaction, promotes local events, or highlights community connections. Emphasize the shared experience of fandom.

Social Perception

A Trusted Source for Memorabilia, A Hub for Philly Sports Fans, Community-Focused, Run by Passionate Experts, A Go-To for Unique Finds

Copy Examples

• •Headline: Own a Piece of Philly Glory. Body: From Vet Stadium turf to a signed Dawkins jersey, Bucks County Baseball Co. brings you closer to the legends. We're more than a store; we're a celebration of our city's unforgettable sports moments. Find your treasure today. Call to Action: Explore Vintage Collection.
• •Headline: More Than Memorabilia, It's a Memory. Body: Remember that game-winning catch? That championship season? At BCBC, we find the rare jerseys, the vintage hats, and the signed balls that bring those memories roaring back. Decades of passion, curated for you. Call to Action: Shop Nostalgia.
• •Headline: Your Source for Authentic Sports History. Body: For over 30 years, Bucks County Baseball Co. has been the trusted name for genuine sports collectibles. We're collectors first, dedicated to authenticity and helping you find that truly special piece. Call to Action: Discover Rare Finds.
• •Headline: Connect with Philly Sports Legacy. Body: Join us for exclusive signings, meet-and-greets, and events that celebrate our shared passion! Bucks County Baseball Co. is where the history of Philadelphia sports lives on. Call to Action: See Upcoming Events.
• •Headline: The Kelly Green You've Been Searching For. Body: We get it. Some things are timeless. At Bucks County Baseball Co., we hunt down those iconic vintage pieces, like the classic Kelly Green, so you can wear your Eagles pride loud and proud. Rare finds added daily! Call to Action: Shop Eagles Throwbacks.