Brand Tone

Rustic, Authentic, and Down-to-Earth. It's masculine-leaning, approachable, trustworthy, passionate, and proud, often using straightforward and slightly rugged language.

Brand Values

• •Natural & Chemical-Free
• •Handcrafted Quality
• •Eco-Consciousness
• •Authenticity & Heritage
• •Cruelty-Free

Best Practices

• •Always Tell the Story: Weave the brand's authentic origin story—starting with a soap for the founder's husband in rural Arkansas—into all forms of communication. It is your most unique and powerful asset.
• •Use the "Rustic & Real" Voice: Keep the language straightforward, honest, and unpretentious. Embrace terms like "handmade," "small batch," and "hand-cut." Acknowledge that the products aren't perfectly uniform because they're made by a person, not a machine.
• •Lead with "Natural," Follow with "Effective": Always emphasize the natural, organic, and chemical-free ingredients first. Then, connect these features to the benefit: a powerful clean that "bucks the funk" without drying out the skin.
• •Speak Directly to Your Core Audience (Men), but Welcome Everyone: While the primary tone can be masculine, ensure the language remains inclusive. Phrases like "Made for men, but strong enough for everyone" or acknowledging the wide range of scents from "woodsy to floral" can broaden the appeal without diluting the core brand identity.
• •Reinforce "Made in the USA" & Eco-Values: Consistently mention that the products are handcrafted in Arkansas. This appeals to patriotism and a desire for quality. Likewise, regularly mention your commitment to eco-friendly packaging and sustainable ingredients to attract conscious consumers.

Social Perception

The brand is perceived as ethical and trustworthy due to its natural ingredients and cruelty-free stance. It's seen as a provider of high-quality, effective grooming products, especially for men. Consumers also view it as authentically American and value its handcrafted nature.

Copy Examples

• •Real Soap, Made by Hand. Buck the Funk of a Long Day.
• •Wash away the day's grime with the scent of a wild Northern forest. Our Wildman Pine Tar soap isn't just a bar; it's a handful of the rugged outdoors. Handmade in small batches in Arkansas with natural oils and real pine tar, it cleanses your skin without the harsh chemicals that belong in a lab, not on your body. Get clean, feel refreshed, and smell like a man who knows his way around the woods.
• •No perfect shapes, no factory lines. Just honest-to-goodness, handmade soap from our workshop in Arkansas to your shower. We use natural, organic ingredients because what you put on your body matters. #BuckRidgeSoap #HandmadeSoap #NaturalGrooming #MadeInUSA #BuckThatFunk
• •Tired of Smelling Like a Flower? Your soap shouldn't clash with your campfire. At Buck Ridge, we craft soap for men. With scents like Bourbon, Cedar, and Bay Rum, our all-natural, handmade bars wash away dirt and grime, leaving you smelling clean and feeling great. Made with sustainable ingredients in the USA. It's time to upgrade your shower. Buck that Funk and try us today.
• •We're not a big corporation in a high-rise. We're a small company in rural Arkansas, founded on a simple mission: to solve a problem for someone we loved. That honesty is poured into every bar we cut and every oil we blend. We started this journey to 'buck the funk' for our family, and now we're here to do it for yours.