Brand Tone

Artisanal, Evocative, and Professional

Brand Values

• •Artistic Integrity
• •Exceptional Quality
• •Connection to Place
• •Professionalism
• •Timelessness

Best Practices

• •Use Evocative and Sensory Language: Instead of just describing a photo, describe the feeling it evokes. Use words like "dramatic," "serene," "windswept," and "luminous" to transport the audience to the location.
• •Emphasize Quality and Craftsmanship: Always mention the superior quality of the materials, from the archival paper to the bespoke framing. This reinforces the brand's value and justifies the premium positioning.
• •Tell the Story Behind the Shot: Briefly explain the context of a photograph when possible—the season, the time of day, or the photographer's vision. This adds depth and a personal touch that connects with art lovers.
• •Maintain a Professional and Refined Tone: Avoid overly casual slang, excessive emojis, or high-pressure sales tactics. The voice should remain calm, confident, and artistic, reflecting the nature of the product.
• •Reinforce the Connection to Place: Regularly reference the specific locations (Northumberland, The Lake District, Tynemouth) to build a strong geographical identity. This resonates powerfully with locals, former residents, and anyone who appreciates the beauty of Northern England.

Social Perception

Buckley & Brough is perceived as a premium, highly skilled photography gallery. Customers see the brand as a source of beautiful, high-quality art that captures the essence of a beloved region. It is viewed as professional, reliable, and delivering a product that is well worth the investment. The lack of a broad social media presence suggests a brand that relies on reputation, word-of-mouth, and direct client engagement rather than mass marketing.

Copy Examples

• •Where Light Meets Land. Discover timeless fine art photography of Northern England, captured for those who feel the pull of the dramatic coast and sweeping landscapes. Bring a piece of the North East home.
• •Buckley & Brough was born from a passion for the fleeting moments of beauty found in the wild landscapes of the North. Each photograph is more than an image; it is a story of light, weather, and time, meticulously printed and framed to bring the soul of the North into your space.
• •Experience the enduring majesty of Bamburgh Castle, captured in a moment of dramatic coastal light. This fine art print embodies the strength and history of this iconic landmark. A statement piece of the highest quality, it offers a daily window to the powerful beauty of the Northumberland coast.
• •A New Collection: The Light Over the Lakes
• •The North Pier, captured 'Before Dark.' There’s a quiet power in the moments just before the light fades. We seek these moments to create timeless art for your walls. Explore the full Seascape collection online. #FineArtPhotography #NorthEastEngland #LandscapeArt #WallArt