Tono de Marca

personal, independent, and grounded in the Western lifestyle

Valores de Marca

• •Entrepreneurial Spirit
• •Western Heritage
• •Authenticity
• •Quality

Mejores Prácticas

• •Maintain the First-Person Voice: Continue using "I" and "my" in communications, especially on the website and in any future social media or email marketing. It reinforces the personal, small-business identity that sets the brand apart.
• •Tell the Story Behind the Products: For new items, share the inspiration. Was it a rodeo, a song, a landscape? This adds a layer of authenticity and connects the product back to the brand's core mission of inspiring the Western way of life.
• •Emphasize "Small & Independent": Explicitly use phrases like "small business," "independently owned," and "home-based" in marketing copy. This appeals to customers looking to support creators directly.
• •Use Authentic Western Imagery: All visuals should reflect a genuine, modern Western lifestyle, avoiding overly cliché or polished aesthetics. The photography should feel as real and approachable as the brand's voice.
• •Engage Directly and Personally: In any future customer interactions (email inquiries, social media comments), the tone should be consistently friendly, direct, and helpful, as if the owner herself is responding—because she is.

Percepción Social

Customers perceive the brand as a small, independent business offering unique Western-themed apparel, appealing to those who wish to support independent creators.

Ejemplos de Copy

• •From our Eastern Washington home to yours. Shop authentic Western wear, crafted with passion.
• •More than just a shirt, it's a statement. Our custom tees are made to order, embodying the free spirit of the West. Wear your story. (Please allow 3-4 weeks for creation).
• •New Hats & Wild Rags Just Dropped | Support Small Western Business
• •Life's too short for boring clothes. Inspired by the Western way of life, every piece from Buckin D Ranch is here to add a little more grit and grace to your wardrobe. #BuckinDRanch #WesternWear #SmallBusiness
• •Buckin D Ranch isn't a big corporation. It's a dream that started in 2018 with a few custom tees and a whole lot of heart. Every order supports that dream and the Western lifestyle we love.