Brand Tone

Warm, Authentic, and Stylishly Rustic

Brand Values

• •Originality & Individuality
• •Family
• •Faith
• •Community
• •Quality & Unique Style
• •Joy & Inspiration

Best Practices

• •Embrace Authentic Storytelling: Weave in the family history, the rodeo roots, and the multi-generational passion for design and originality into your copy. This makes the brand relatable and genuine.
• •Use Warm and Inclusive Language: Words like "family," "community," "joy," "inspire," "welcome," and "friends" reinforce the friendly and approachable tone. Address the customer directly and make them feel part of the BFO family.
• •Highlight Originality and Individuality Consistently: Continuously emphasize the uniqueness of the products and how they empower customers to express their personal style. Use phrases like "one-of-a-kind," "distinctive," "your unique style," "be original."
• •Infuse Western-Boho Terminology Naturally: Incorporate descriptive words that evoke the brand's aesthetic, such as "Western flare," "boho spirit," "rustic charm," "handcrafted," "artisanal," "vintage-inspired," alongside product-specific Western or bohemian terms.
• •Maintain a Respectful Nod to Faith and Values (Subtly or Directly as Appropriate for the Platform): While not every post needs to be overtly religious, the underlying values of faith, love, and community can be subtly reflected in messages of gratitude, positivity, and connection. Phrases like "blessed," "grateful," or "community spirit" can align with this.

Social Perception

Charming, high-quality boutique with unique, stylish offerings, particularly in Western and boho-chic aesthetics. They are seen as a friendly, family-run business rooted in its community. The brand is associated with originality and a curated selection that allows for personal expression. Their connection to faith and community values appears to be an integral part of their identity. They are considered a go-to for those seeking items that are not mass-produced and have a distinct character.

Copy Examples

• •✨ Just landed: Our latest collection, where Western spirit meets free-spirited boho. Each piece is handpicked to help your unique style shine. Discover handcrafted jewelry, flowing dresses, and statement accessories that tell your story. Because at BFO, we believe in being as original as you are. #BuckFergesonOriginals #WesternBoho #UniqueStyle #FamilyOwned #ShopBellville
• •Wrap yourself in the authentic charm of our 'Prairie Sunset Cardigan.' Crafted with care and designed to turn heads, this piece blends cozy comfort with our signature Western elegance. It's more than just a cardigan; it's an invitation to embrace your individuality. Perfect for cool evenings and making everyday moments a little more special. Find your new favorite at Buck Fergeson Originals.
• •From rodeo arenas to your wardrobe – Buck Fergeson Originals began with a cowboy's passion for art and a family's love for unique style. Three generations later, we're still dedicated to bringing you exceptional pieces that spread joy and celebrate individuality. Come visit our family in Bellville or explore our curated collection online. We’re more than a store; we’re a story. #BFOStory #LegacyOfStyle #FaithFamilyFashion
• •Join us this Saturday at Buck Fergeson Originals as we celebrate [Local Event Name]! We’re proud to be part of the Bellville community and love connecting with our amazing customers. Stop by for a first look at new arrivals, enjoy some sweet treats, and experience the friendly, personal service our family is known for. Let's spread some joy together! #BellvilleTX #CommunityLove #BuckFergesonEvents #ShopLocal
• •Don't just follow trends, set your own. At Buck Fergeson Originals, we celebrate the art of being different. Our collections are a curated blend of Western heritage and bohemian flair, designed to inspire you to express your true self. Discover pieces that are as unique and spirited as you are. #EmbraceYourIndividuality #BFORiginal #WesternStyle #BohoChic #StyleThatSpeaks