Brand Tone

Elegant, Sophisticated, Artistic, Poetic, Passionate, Personal, Refined, and Detail-Oriented

Brand Values

• •Craftsmanship & Quality
• •Elegance & Timelessness
• •Poetry & Art de Vivre
• •Authenticity & Storytelling
• •Accessible Luxury
• •Sustainability & Slow Fashion
• •Human Connection

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (elegant, poetic, sophisticated, passionate), key messaging pillars, approved vocabulary, and 'words to avoid.' This ensures everyone creating content is aligned.
• •Embrace Storytelling: Consistently weave the brand's origin story, the inspiration from the Buci district, and the founder's passion for poetry into all communications – from product descriptions to social media posts and 'About Us' sections.
• •Prioritize Visual Consistency: Ensure photography and videography align with the elegant, artistic, and Parisian aesthetic. This visual tone reinforces the written copy. Think clean, sharp, still-life photography.
• •Infuse Poetic Elements Subtly: While 'poetic watchmaking' is a core concept, avoid overly flowery or obscure language. Instead, use evocative descriptions, metaphors, and references to literature or art in a refined and accessible way, like the embossed strap quotes.
• •Engage Authentically: Maintain the personal and passionate approach in customer interactions, whether in direct messages, email responses, or social media comments, reflecting the positive customer service experiences reported. Personal anecdotes or insights from the founder can also enhance this.

Social Perception

Positive, Unique & Differentiated, Appreciation for Aesthetics, Respected Newcomer, Strong American Appeal

Copy Examples

• •Parisian whispers on your wrist. The Garde-temps collection: where time doesn't just tick, it tells a story. Discover the poetry in every moment. #BuciParis #PoeticHorlogery #FrenchElegance
• •Chapter Two: The Unfolding Dial. Buci Paris invites you to explore new verses in time, meticulously crafted for the discerning soul.
• •Beyond Chronometry, Lies Art. Buci Paris automatic watches are more than instruments; they are an intimate dialogue with time, inspired by the literary heart of Paris. Experience accessible luxury, designed to endure. Shop now.
• •Each Buci timepiece is an ode to craftsmanship. The textured dial, reminiscent of a poet's parchment, awaits your story. Paired with a vegetable-tanned leather strap, subtly embossed with a timeless verse, it’s a reminder that this moment is all there is.
• •Buci Paris is proud to be featured in [Publication Name], highlighting our commitment to blending French watchmaking tradition with a unique poetic narrative. We believe in creating timepieces that resonate with artistry and meaning. Read the full story [Link]. #BuciWatches #FrenchCraftsmanship #Horology