Tono de Marca

Aspirational, sophisticated, and helpful.

Valores de Marca

• •Quality & Craftsmanship
• •Modern & Stylish Design
• •Accessibility
• •Sustainability
• •Customer-Centricity

Mejores Prácticas

• •Lead with Lifestyle, Support with Product: Frame your copy around the lifestyle or feeling the customer will achieve (e.g., 'a lounge made for memories,' 'an inspiring workspace'). The product is the vehicle to that lifestyle.
• •Use Sophisticated but Clear Language: Avoid overly technical jargon. Use words like 'curated,' 'handcrafted,' 'minimalist,' and 'timeless' to reinforce the brand's sophisticated tone, but ensure the core message is easy to understand.
• •Highlight Both Luxury and Accessibility: In your copy, balance the 'luxury' and 'high-quality' messaging with practical benefits and accessible payment options. For example, 'Invest in timeless design with flexible payments from Afterpay.'
• •Incorporate Brand Values into Storytelling: Weave your values into product descriptions and content. If a table is from a sustainable source, tell that story. If a sofa is handcrafted, describe the process. This builds a deeper connection than just listing features.
• •Maintain Visual and Textual Consistency: Ensure the tone of your copy matches the high-quality, clean aesthetic of your visuals. An elegant photo should be paired with equally elegant text. This creates a seamless and trustworthy brand experience across all platforms.

Percepción Social

BUBULAND HOME is perceived as a reputable online retailer for stylish, contemporary, mid-to-high-end furniture. Customers see it as a go-to source for on-trend pieces that elevate a home's interior, with desirable designs aligned with popular aesthetics. The brand is considered a solid player in the Australian online furniture market by the broader design community, solidifying its credibility with a trade program, and is transparent about shipping complexities for international clients.

Ejemplos de Copy

• •The Art of Work-Life Balance. Your home office should be a source of inspiration, not distraction. Discover our collection of ergonomic office chairs and minimalist desks, designed to blend seamlessly with your home's aesthetic. Elevate your productivity and your style. #BubulandHome #LuxuryOffice #HomeOfficeDesign
• •New & Now: Unveiling The Art of Handcraft Collection. We believe true luxury lies in the details. This season, we’re proud to introduce a collection where modern design meets timeless craftsmanship. From hand-carved woods to intricately woven textiles, each piece tells a story. Explore the new collection and find a future heirloom for your home.
• •Create Your Sanctuary. Save Instantly. The Pre-Holiday Sale is on. Spend and save up to $800 on curated furniture and homewares designed for modern living. It’s the perfect time to invest in the space you love most. Shop now.
• •Small space? Big ideas. Our space-smart sofas deliver modular comfort without compromising on design. Swipe up to see how it works! Which color would you choose? [Color A] or [Color B]
• •5 Ways to Embrace Sustainable Living in Your Home. A beautiful home and a healthy planet can go hand-in-hand. At BUBULAND HOME, we're exploring more ways to bring sustainable style into our collections. From reclaimed woods to organic textiles, here are five simple tips to create a more eco-conscious home. #SustainableLiving #EcoChic #ModernHome